What our authors say

Video transcript: Hi, my name is Mary. I write young adult fiction about trauma and mental health under the PEN name and Social with my two sisters. We decided to join Click Testing after three years of failed advertising. From the very beginning, the three of us have been taking our author career seriously, but BookBub, Amazon ads, and about a dozen other promotion sites weren't getting us the results we needed. Eventually, we began experimenting with Facebook ads, and that's when we started to see a light at the end of the tunnel. Our original ads had a high ctr, but unfortunately our conversion was still pretty low. We needed a way to figure out if our books or advertising was a problem, and Click Testing did just that. It's a great way not just to start advertising with Facebook, but to figure out your audience and the potential of your book. Steve's In Depth videos break building your first ads into manual steps. I like it because it takes the guesswork out of marketing. The ad either works or doesn't, and you know when it doesn't. To other authors considering Click Testing, I would ask you to think about your end goal. If you want to run a business, if you want to be profitable, then you can spend your time learning or you can spend your money on a course. If you value time over money, you'll probably want to join.

Video transcript: Hello everybody. My name is Dr. Jonathan Williams. I'm an author. I also was a pastor for many years and I have written many theological books, or what many might call religious type books, and I've enjoyed it very much. I've sold many hundreds, probably many thousands of these books. And I have received rave reviews from my readers on these books. But I joined Click Testing. And the reason I joined Click Testing was that first a good friend was involved in the program who was very successful with it. And so I had a personal recommendation for joining it. And when I did, I found the product to be very useful, very professional. I found Steve to be a very good teacher, very warm hearted and very responsive to the questions that I had. And I'm sure he's that way with others also. I enjoyed learning from him very much. One of the things that Steve said that really sold me is that writers know how to write, authors know how to author, but they don't know how to market. And that was true for me. And so even though I've sold at least many hundreds and probably many thousands of my books, I really don't know how to market. And so I joined this program to learn this tremendous skill. Steve has done a lot of research, he has paid the price, he has learned how to do this. And I believe firmly that he wants to help you, just as I know that he wants to help me be successful. So I recommend Click Testing for authors. I recommend it very highly. I hope you will investigate it and I hope that you'll join it, that you will learn much, and that you will be successful in your writing programs as well. Thanks for listening.

Video transcript: Hi, my name is Doug Hines and I write nonfiction. I decided to use click testing just to get some idea of how to find a market for my book in a sea of millions of books on Amazon. I was trying to figure out how to advertise there and advertise perhaps under Facebook or YouTube or whatever. When I found Steve's program, I found it very thorough. It helped me to really understand advertising in general, but specifically how to use the great resources of meta. So I thought it was a. I saw results. I actually drove people to my site and I'm only in the second week of advertising, so I'm seeing some results, hoping those results will continue to grow as they have from the first week to the second week. So I'm very happy with the program. I think any serious author who's. Who's trying to sell on Amazon or trying to sell on the Internet right now ought to really consider this. I think it's going to eventually make my offerings competitive with the offerings of people who go through traditional publishing. I would say get the program if you can afford will return results if you have the patience to allow it to work for.

Video transcript: Hi, my name is James. I write small town thrillers. I joined the click testing program because I had taken another meta ads course and the ads that I generated with that course were costing me three or four times what I was making back in sales. I was about to give up on advertising when I saw the advertisement for click testing and I decided to give it a shot and I'm glad I did. You. You know, the results surprised even me. It helped me refine every single element of the way that I was marketing my book. My conversions are way up, my costs are way down. And I will say though that it does require somebody who's comfortable sitting down and spending some time setting up the ads, setting up the, the tests, recording all the data and analyzing it. But if you're willing to do that and you're not the kind of author who just wants to jump to the next book, then I think this will really work.

Video transcript: Hi, my name is Ray Rowan and I want to talk to you about Click Testing for Authors. I write thrillers and my two sons write children's books and I wanted to join the Click Testing for Authors program because we had no idea how to advertise. We've tried it before. I've wasted a lot of money and I really wanted to get to grips with this because it's time to ratchet up and pull the trigger and move on to a new level. If we want to compete with the big boys, really have to getting to the big boy material, the nitty gritty get as I suppose nerdy as we can with it, never mind just writing books, but it's time to up our game and get into the back end of everything that we need to do. That is why did it work? Yes. Is it legit? Yes, super legit. I mean Steve Pipe is so professional. Not just professional, but it really goes down to every single detail and he repeats and repeats to make sure that you understand, to make sure you don't miss anything. You really have to follow every single step and when you do that, you'll find results will start coming your way. So it was super helpful. And I love how he updates everything as well. He updates if a new change comes out from Facebook, which seems to be not daily, seems to be every morning, afternoon and night. He's keeping up to date with all that, which is amazing. Him and his team must be amazing team. What advice would I give to authors? I would give you the advice that if you have enough books to make this work for you, have a look at the videos you do need. Like I said, I only have two thrillers but in the new year hopefully I will have a lot more, up to seven because I've been working on this prep for a long time. My boys though have at least eight in their children's book series, award winning authors and we're going to try Ammo next. We're going to move on to ammo and I'm really looking forward to helping them make some serious cash at 15 and 19. That's my intention and I will learn as I help them and then hopefully apply that to my books. So thanks Dpiper. Much appreciated. Looking forward to trying Ammo and seeing if it will help us elevate what we're trying to do here. So I highly recommend Click testing for authors.

Video transcript: Hey, I just want to thank Steve and his Ammo program. It really helped me to focus and learn how to advertise, especially on Facebook. It really took me step by step. I'm an older gentleman, but I found it was perseverance sticking with it. I was able to make some very good ads on Facebook through the Amo system. Thanks a lot, Steve.

Video transcript: Hi, my name is Esther Ribbe, and my husband Joel and I write middle grade historical fiction books so far about the Revolutionary War and some others coming. And we discovered the Ammo program a few years ago when we had only just begun writing our series. And we, in all of our looking for advice for marketing, we were hearing that, man, middle grade is next to impossible. You got to get it traditionally published. You got to get it in the schools. You got it. That's the only way to make it work. And we're like, they can't be the only way. There's got to be a way that we can make this successful. And then I came across Steve and his program, and we saw a ray of hope. We saw that there was. There was somebody who was showing us how it can legitimately be done. So we finished up our series and started marketing according to the program. And it worked. We did step by step. And I know they say, you know, test the process for a while, and sometimes it takes a while to make money. And to be honest, we were profitable on day one. Now, not every day has been profitable, but it was so encouraging that there was a way to make this work. And so I would say trust the process. If, if you are willing to put in some work, willing to do the research, willing to test the things the way that Steve's program lays out very clearly, step by step, then it is possible. And no, it's not the easiest thing in the world. And no, it doesn't all just run itself. It takes work and it takes time. But there, there is, there is hope. And it was exciting. Our. Our first 12 full months of using the Ammo program, we were able to sell over a quarter million dollars worth of books, which, when you only have six to eight books throughout that period, they were. We were still publishing. That's amazing. And so, yes, it is definitely worth it, worth your time, worth the investment.

Video transcript: So basically, I see ammo as Steve giving us the instructions to build a very complicated machine to become successful at our author careers. And anytime you have a machine, you're going to have parts, very detailed parts that have to work together. So that is what this is. He breaks it down into every individual part that we are going to need to build. And because we are individuals and our author careers are very individual, we are going to have to take the instructions and build the individual parts ourselves. He gives us step by step instructions for building every part of it. And if you have built something, if you have have written books that you are proud of and you have found that they are not getting traction in the regular outlets like I have with Amazon, and I have built something with my kids books to 14 titles that are series that I, I feel is a beautiful thing. And I want to share and I would be so excited to be able to share it with, with parents and grandmas and moms and dads, but I haven't figured that out yet. But I'm excited now because I have found out how to build this machine and Steve Piper is giving me the instructions for building has been quite something to build this. I keep telling my husband that I'm building this massive machine, but I have confidence that if I take the time and I take the steps day by day to build all these parts, that I have the ticket to being successful as an author and getting these beautiful little books out into the hands of kids and their parents and their grandparents. So I say go for it if you want to get your books out there. This system teaches you how to do that step by step. And the next thing that gives me confidence is that there is a ledger, what Steve calls the ledger of legends. And it's a way for us to keep track of ourselves, all of the numbers, the things that are hard for me to pull together in a way that makes sense. And then he makes it so that the ledger of legends will tell us how to optimize everything down to the details. So we've been given the instructions for how to build the machine, and we've been given the instructions for how to keep it up, how to maintain it, and how to make it better. So to me, I sense that I have everything I need to continue to grow my career and to be successful and to provide what my readers, my customers, will desire for the future. And that's. That is actually the ticket. We want to enjoy what we're doing, but we will not enjoy it if we're not sharing it. That is the secret to being a truly fulfilled author is being able to share what we've created with an audience that actually wants to read it.

Video transcript: Click testing was a great choice for me in marketing. I learned a lot and I enjoyed Steve's method of teaching. It's very methodical, and I think that it really revealed a lot to me about how my readers and how my audience interacts with my content. And I felt like it's time to take the next step and sell directly to readers. I have a 14 title catalog and I could sell bundles and I could sell in a way that would be truly more profitable and would serve my community better and also build a community which is impossible with the way I've been doing it. So I look forward to taking the next step and learning from Steve. He is a good teacher.

Video transcript: Hi Steve, Kyle Widner here. I live in Southern Nevada. I publish in the history, mystery and sci fi genres. I put my first book on Amazon in 2016 and a lot has changed since then. Paid ads are now mandatory. You can't get around it no more. Just spray and pray or SEO your way to sales. I came across the Click Testing for Authors program. It made a lot of sense. I signed up for it and ran my first series of tests through the whole program for a collection of science fiction audiobooks and I ended up in production of Click through rates 4.8%, 12.3% and 4.4% with an average click cost of $0.44 in production. So now I'm looking forward. I'm upgrading to the Amble 4 program so I can start my own sales funnel, stop giving money to Amazon and start taking control of my publishing future. Thanks Steve.

Video transcript: I'm Jenna and I've written two self help books, nonfiction, and I have been kind of dragging my feet on figuring out how to market them. Meta ads are pretty intimidating to jump into when you have no idea what you're doing. So I bought the click Testing program as a way to kind of dip my toes into that part of the author's marketing journey. And I'm really grateful that I did. Steve made what would have been weeks of work trying to figure out how the meta ads need to be properly set up. He made all of that super clear, super easy, tells you all the stuff that you can safely ignore, and just really gets you a really clear process for testing and setting up your ads. And even though I already have a funnel for direct selling that I've set up myself, I'm going to do the expanded version of his program where he shows you how to do all of that, even though I've already set it up, because I can tell that there's going to be so much additional value that he's going to bring to it. And yeah, anyway, I'm just excited to keep going. I definitely think click testing is worth it, especially for new authors who want to test their product market fit with their book and see if it would be worth putting even more time and energy into a direct sales funnel.

Video transcript: Hi, my name is Paris woods and I write in the nonfiction personal finance space. I decided to join Click Testing because I feel like I had a lot to learn about how to run ads, particularly off the Amazon platform. I had sort of been doing everything on Amazon and wanting to expand my knowledge around other ways to market. What I specifically enjoyed about this program and enjoyed about Steve is the very sort of scientific approach that the Click Testing methodology teaches for, like, tweaking and measuring your ads. I think that Steve is an excellent teacher. The videos are very entertaining to watch and very easy to follow. Just step by step, click here, do this, do this, do this. So I found it very easy to do and I also found it very informative in terms of the strategy. So, you know, I'm very cost conscious. I hate wasting my time, I hate wasting my money. And I'm so glad that I found this program. Apparently my puppy Penelope wants to tell you how glad she is too, because she's here bugging me. But yeah, definitely enjoyed it. I always recommend it to other authors and I can't wait to keep going and to learn more. I love that this is sort of specific to authors as well, because a lot of ad programs are for a generalized audience and therefore aren't specific to the types of questions that we have and the types of issues that we face. So thanks, Steve, well done and looking forward to continuing working with you.

Video transcript: Hi. I write science fiction and action adventure stories. Hands down, this is the best marketing course I've ever taken. I just followed the ammo process, do the work every day and sell more books. Steve's program is very detailed. It's clear, well thought out, and it's made a huge impact in my author business. You should try it for yourself.

Video transcript: Hi, my name is Sarah Davis. Thank you so much, Steve, for the Click Testing for Authors program. I write wellness books for midlife women and this program has been so helpful in taking the guesswork out of running meta ads. It saved me so much time and money. I just, I can't even explain it and I just am excited to get going with the second part now, ammo. So thank you so much. I would highly recommend it if you're thinking about joining. Definitely go for it. Thanks. Have a great day everybody.

Video transcript: Hey, my name is John Mashney. I am an author of children's books. I actually do write nonfiction, but I decided to implement Ammo for my children's books. I really didn't think there was any way to make money from doing it. I thought it would just be something fun I would do with my kids. And when I saw the Ammo program, I thought, oh my gosh, maybe I can make money from children's books and selling them and not just writing them and having a blast where everyone else made money from the books except me. I have found Ammo to be probably the best professional course that I've ever taken online. Like, not in person. I think just setting things up with the mindset initially was fantastic. In fact, I want to go back through that again. But the hands on practical approach, plus the very high level ability to implement things on your own and even get help when you need it, that's been amazing. The Facebook group is incredible as well. You're put in a group with people who are at the same place as you, a little bit further than you and then much further than you. I thought that was been fantastic. That was. That's fantastic. Frankly, I've been using it a lot. And then what advice would I give to someone who's considering joining the program? I think this is a program where it certainly takes a lot of work, but it's the work that it takes to be both the artist, the writer and the business person and to combine those two. If you just want to be a writer, just want to be artistic, or just do your tell your stories, that's great. If you don't, if you don't care about the business side, but if you care about that business side and you're really looking for a way to make money where almost everybody tells you that you can't make money selling books. In fact, I've told that to people in the past previously and I'm finding out I was wrong. You can do it. It is difficult, but there is a path to do it. And actually once you learn it, you feel like you want to apply it in so many other areas that you know about and that you're excited about. So I think it's one I love Ammo. I think it's the best course that I've ever taken online and I've taken a bunch of them. And I think the level of detail is incredible. It's certainly legit, certainly useful, certainly incredibly thorough, and it gets better every time with upgrades. And I just think for me, it's been. It's been. It. It's really given me hope as a way to make money from what I do. Thank you so much.

Video transcript: Foreign My name is Ormond Hunter. I am the founder of Educate for Wellness and the author of the book what your doctor didn't tell you. The book is a compilation of my studies over two decades in the health and wellness genre. As a result, the foundation of my book was solid. It was heavily researched, personally tested, and built around real world experience. But what I didn't understand was the concept of market validation. That phrase refers to the process of determining market demand, audience psychology, positioning, and messaging prior to writing a book. It is literally the foundation of any successful book project. So without the prerequisite knowledge, I rough drafted the entire manuscript. That proved to be a costly mistake, both in time and money. And that's where Click Testing for Authors became incredibly valuable to me. What Steve teaches is not guesswork. He walks his students through a measurable framework for understanding what the market and is actually responding to. Before you spend enormous amounts of time and money like I did trying to create a book project, his classes guided me through clarifying the specific audience most interested in my material. They helped me refine the language and messaging that emotionally resonated with that audience. The classes helped me identify psychological triggers driving engagement and response. And most importantly, the process validated my book's overall positioning before major advertising expenditures. After purchasing Steve's class, I spent months revamping my book. The responsibility for all this effort lies squarely on my shoulders because I didn't understand the proper sequence for writing a successful book. So for anyone considering whether to purchase Click Testing for Authors, let me explain it this way. As an architectural designer, I regularly help people visualize concepts that eventually become real world structures. That's what Steve's process does for authors. It builds the structural framework around a book idea by exposing the nuances of the market and showing you what readers are actually responding to. That clarity is enormously valuable without a process like this. Writing a book is a little like trying to build a house without architectural plans. It just doesn't work. So the question is this Looking back on my purchase of Click Testing for Authors, would I make the purchase again? The answer is a resounding yes, and I would recommend it to anyone contemplating writing a book. Don't spend months like I did going down the wrong path purchasing Click Testing for Authors. Is stacking the deck in your favor. It was definitely worth the investment in my case, and it will save you time, money, and heartache besides helping you build a foundation for success for your book project. If you're a serious writer, don't miss the lessons in Click testing for authors. Thank you, Steve. This has been a wonderful experience.

Video transcript: Hi, my name is John Thomas Sky. I write science fiction and I'm a big fan of Click Testing for authors. So Steve's videos are thorough, very detailed, and he gives great examples to follow. Click testing for Author's worked a lot better for me than Amazon ads did. Now my results are going to be different than yours, but during the course of the program, my Amazon income more than doubled. So if you're serious about making money and growing your author business, I strongly recommend click testing for authors. Try it for yourself.

Video transcript: Hello, my name is Rich Cook, and I write under a number of different pen names for different genres, as I'm sure a lot of other people do. I've been trying to sell these books for a number of years, trying to use Facebook ads, you know, taking what I've. What I've learned from various marketing programs about Facebook ads and about, you know, running ads for authors in general and piecing stuff together. But I never really found that piece that allowed me to actually succeed. Have ads that worked until I found Ammo. And I like to cross that. I, you know, watch the intro videos and immediately realized that this was the key for me. And I got in and I put it to work and I found. I found a system that works hands down. I mean, you know, I don't know what else to say about it. You know, Steve Piper's approach to click testing by carefully building these ads. It's kind of thing that when you look back at it in retrospect, it makes. It's obvious. But that's really the quiet genius I think of Ammo and the program that he brings. It makes sense. You instantly get it. You know, it's these massive light bulb moments, keep going off every. Every video I watched and then putting it together. Advice I'd give to people who are thinking about this or people who are getting into it. You know, go through it very carefully, watch the videos and make careful notes. Do you follow the process step by step by step? You can't skip anything. I did that here and there, thought I was smarter in places and, you know, testing failed. When I went back and I followed the program verbatim, it actually worked. So I highly recommend it. This is the difference between a 9 to 5 grind and being an author, a paid author, and doing what I love. Writing books, writing stories, writing fiction, and actually making a living at it. So thank you, Steve. Thank you to the Ammo team for putting together something that is, I think, if you're an author, an absolute necessity. Thanks.

Video transcript: Hi, I'm Dominic Enyart. I highly recommend the Ammo course. I sell books that my father wrote, Pastor Bob Enyart. And we started this back in about November of maybe October of 2025. By January of 2026, we had made about $50,000. Keep in mind that prior to this Ammo course, I knew nothing about running Meta ads. I was brand new to all of this and it walked me through from being a beginner to making tens of thousands of dollars. So really cool, really great course. A few things I love about this course is one that the lessons stay up to date. And so often with Meta, you will experience updates to their algorithm, updates to their software, their setup page, and it can be very confusing navigating Meta's platform. The Ammo lessons are great because Steve goes back and he redoes them whenever there's a big update. And so that's really helpful. I very frequently find myself going back and rewatching old lessons because he keeps them up to date. And so when you watch it, you don't need to be afraid that it's going to be two years behind like a lot of other courses that have outdated material. Another thing I really love about the Ammo course, the Ammo community as well, is that it's very good at solving problems that are specific to you and your books. For example, with me and my books, one big issue that we had is targeting, because Meta recently made it so that you can no longer target people based on religion or politics, which is completely reasonable. But as a, you know. Right. We sell Christian books. That can be. That's devastating for us. And so Steve specifically found a way to help me overcome that hurdle. And so Steve, if you have a problem, a big hurdle that's unique to, you know that Steve, right. He has a lot of tools, a lot of experience with this. He can find solutions like that, which is really awesome. A few things. One, this program is not for people who are not willing to get their hands dirty with a little bit of computer tech. And so you need to be a little bit tech savvy with it. It's a little bit difficult, but if you're going to stick with it, you'll be able to figure it out. Also, it's for people who have multiple books. So if you just have one volume, I would recommend maybe getting some more volumes before you start this program. Of course, that's just specific to the program that I use. This Ammo class, the Ammo Community is incredible. There is a Facebook group that once you join Ammo. You can join that group. You can put in your questions. That is an invaluable resource as well as if you can't get an answer from the other authors in the community, which you almost always can, you can reach out directly to Steve. I've done this a few times for my own problems. And he has always responded with a video explaining. Right. He sits down, films a video and then sends that to you to explain the problem. That has been incredible. It's been a five star experience. It's not for the faint of heart, right? So you have to spend money advertising and sometimes that money, you make money back on it and other times you, you get to learn that the ad you ran does not work. Right. Which is very useful information. But it can be sad and it can, it's, it's nerve wracking when you put a lot of money out and it doesn't return to you. So while this program can and I think will make you a lot of money, just know that it's not for the faint of heart. It's not for people who are unserious. This program, I would say it's worth thousands of dollars. I don't know how much Steve is charging for it these days, but very valuable program. Highly recommend five stars. You definitely, if you are serious about becoming an author, selling your books, you have to do this class. Yeah. Five stars cannot compliment Steve enough. And I hope to see you in the Ammo community.

Video transcript: My name is David, I'm a Navy veteran and I write nonfiction. I'm also starting to write fiction and I write screenplays. I decided to join the Click Testing program because Steve Piper seemed to be the most level headed person in selling what he was selling. A lot of people out there who are selling programs are really cringy. And I also appreciated the fact that Steve Piper is a veteran. He's an Air Force veteran. I believe he's an Air Force veteran and he's a pilot. And me being in the Navy, being a Navy veteran, I appreciated that and his directness in selling. Is click testing legit, useful, helpful, thorough, professional? Click testing is legit, useful, helpful, thorough and professional. It walks you through everything that you need to do to create your ads. It's not overly complicated and the support is always there if you need it. What advice would you give to authors who are considering joining the program? If you are sick of a lot of these salesy people, I could name a few people, but I won't do that and are tired of programs that are selling you theory. I could also name some other programs, but I won't. I'm more of a hands on person. I'm practical and I need to be told step by step what to do. And there's no vagueness in the program. It's here it is, go do it, come back and do the next lesson. So for anyone who's considering joining the program, I'm, I'm sort of a master sleuth when it comes to sniffing people out. At least I like to think that I am. And it's not, you know, you're, you're getting what you're paying for. In other words, like what you see is what you get. There's no hidden costs, there's no, you know, hidden upsells or anything like that. The people who run the program are very honest and sincere. And Steve Piper is a veteran so I mean he's, you know, he has his own code of ethics that he's running by. So I would say join the program if you're on the fence. I joined Click Testing for Authors first instead of just going out and buying, you know, ammo v4 all at once. That was a personal decision that I made because I know that I can get caught in overwhelm and I felt that if I bought Click Testing for Authors first then I could focus on that entirely and not be overwhelmed with okay, now I have, you know, V4, but that's a personal decision either way. Listen to your gut and if you're on the fence about it, give it a few days, think it over, look at some of your competitors. For me, I was really just waiting on being able to have the money to purchase the program. But on that note as well, I would say there's never a right time to do something. And I don't mean like, you're never going to feel, you know, ready. You should feel comfortable with what it is that you're buying. You should feel comfortable with Steve Piper. You should feel comfortable with Click testing or V4 or whatever it is that you're buying. But there's never going to be a right time where, you know, you have. You have a nest egg of perfect money and now's the time to go ahead and do it. I. I've had click testing and the like on. In my back pocket for, like the past year and a half. And I mean, I could probably be very well ahead, you know, in that year and a half. So rip off the band Aid now and don't wait. Fear is a terrible thing. It keeps people stuck. Just, you know, just go ahead and do it and the universe will catch you if you fall. So just. Just do it if you feel comfortable with doing it. I'm not gonna say go do it now, like that's your decision. Maybe you feel comfortable with someone else, but just if you like it, think about it for a few days and just go ahead and do it. Just saw a huge bear run across the. Run across the yard's a little strange in Florida, but yeah, don't you gotta. You gotta kind of get out of your own way. But you have to ask yourself if it's something that you really want. You know, is this something that you want? And if it is, then go for it. And if you don't have the money, look for the money. See my van and Grease. I think that's all I have to say about that.

Video transcript: Is East Phillips, also known as Dr. East, and I'm an author in the genre of personal growth, development and spirituality and children's books in the same genre. I wanted to share my experience and my appreciation for Click Testing for authors before joining this program. I was overwhelmed by meta. I felt like I didn't know what I was doing, but which is true. And that I was just throwing money away, which is also true. I joined the program and I am just so grateful for the program and so grateful that I made that decision. The program is extremely well organized and super easy to follow, and it gives you all the tools that you need to know how to run your own ads and navigate that landscape. If you're an author and you want to sell more of your books, I highly recommend that you join Click Testing for Authors.

Video transcript: Hello, I'm author Emma Lane Hofmeister. I am the author of 12 novels, novellas, short stories, and devotional books. The first is three historical suspense. Then I have five Jane Austen adaptations and variations. I have three Christian devotional books and I have one hardback and one paperback. So I guess that makes 13 variations of a Christian fiction novel. I joined the Author Ammo program because I had some online acquaintances and other authors that were utilizing the program to great success. I saw them online, just achieving sales after sales with ads, and their websites were just beautiful, beautiful websites. And I had been struggling with my own website and with trying to attempt some marketing online and hadn't seen success. And so when I started researching those authors and their names, the Author Ammo program came up. And I could easily tell that this was the system that they were using. And I wanted to be like them. I wanted to be one of the cool, cool kids in the classroom. Anyways, I started utilizing the program and I too have seen great success with it. It really streamlined my marketing process. I'm better able to understand what my readers want, what images appeal to them, what statements drive them in their clicking on and purchasing the book. I know what they're looking for in future books and how best to strategize my writing, which. And it's allowed me to also tell which ones of my books sell the best. And it's not just based on an algorithm that that Big Book Sells Store Online has set up and either helped or hindered us. It's really, truly based on my own readers. Now, if you are an author that is considering this program, first of all, I would say go for it. It's. It's a great program. It lays it out step by step, all the processes and procedures that you need to do in order to be successful. It is not going to do it for you. You do have to put in the work. But it is such a wonderful program. It has allowed me that knowledge that I was missing to be successful. It's helped me understand exactly what my online store needs, exactly what my ads need, exactly what my readers are looking for and how best to market to them. Without that, I would still be floundering and struggling through that process with very few sales. So if you're thinking of considering this program, I encourage you to do so. I have seen a world of success with it. Thanks. Bye. Sounded good to me.

Video transcript: Hi, I'm Austin Bailey. I write fantasy, and I joined Click Testing because I've been publishing and advertising for, like, 10 years. And after trying everyone else's courses, it was refreshing to take someone's course who was actually an advertising guy and an author instead of just one. Most course I've taken were taken by authors who kind of figured out how to do it. But this is different. Click Testing has shown me which ads work before I dump a bunch of money into them. And, you know, I spent tens of thousands of advertising on Facebook, and I was surprised that the ads I thought were gonna be good were not. And the best ads were the ones that performed well were the ones that I thought were pretty dumb. So you got a click test. Steve's course is different than the three other popular courses I've tried. Instead of telling you what has worked well for him and some other people, and good luck, it's going to be lots of trial and error. He can say, these are the performance baselines you need to meet. This is how you do it. If it's performing like X and Y isn't happening, then you have to fix A, B or C, and it's probably C. So it doesn't solve all your problems, but it makes you confident about what your problems are and knowing whether the ads are working. So I found out my problem is my product pages, right? So now I'm working on that. Steve's course is also different because he's really running it full time behind the scenes. So instead of, you know, now you're a cool member of a Facebook group or something, you actually get responses to your questions. So I sent him a message, thinking I'd solve some obscure issue people were having with Facebook. And he recorded a video specifically for me, addressing my feedback and politely explaining how I was basically wrong, which I was. So my advice is, you know, the course a year ago, but if you didn't, now is good too. But it is. And if you give a mouse a cookie situation, because if you buy Click Testing, then you're probably going to want the ammo course, so good luck.

Video transcript: I want to thank Steve and his program and the click testing and I'm looking forward to the Ammo program. Being a first time author, a new author trying to get understand all the marketing that needs to go into this is just overwhelming. The click testing was just fantastic. It's laid out, easy to really follow and if you have questions they have the extra coaching. You can also email support and a lot of times you're very fortunate to get Steve himself to respond in a short video back. I just can't say enough good things about the program and how it's helped me in marketing my book. I only launched at the end of November, just during the holidays at Thanksgiving and then ran through the holidays and the click testing just proved that the ads were working, the book was resonating and of course we all need a good book or it doesn't matter how much testing you do. So I'm lucky or feel fortunate. I should say that it seems to be that my book is resonating. And again thanks. Thanks for everything Steve. I'm Hollis Bascom and I look forward to working with you again. Thanks.

Video transcript: Hi, I'm Graham Whitlock, author of the Crystal Palace Chronicles and Adventures of Young H.G. wales. Please excuse the pajamas, it's 5:30 in the morning. I guess this is what taking your writing career seriously sometimes looks like. Unlike most authors, I want to reach more readers, but Facebook ads? Honestly, they felt intimidating and confusing and a bit like something I could set on fire. That's why I signed up to Click Test for Authors and the course completely took the fear out of ads for me. It's clear, concise and crucially it actually makes sense and it's a logical way to test what works before actually spending money on it. And I've tried other courses, but this is the one that frankly clicked. If ads have been sitting on your to do list, then I strongly suggest you sign up and get involved with Click Test. Give it a go because I'm very glad that I did.

Video transcript: Hello. Hello. My name is Andy Lore, and I am an author of historical fiction, primarily, among other things. And I joined Ammo quite some time ago. And I want to tell you, if you're thinking about starting this program to your audience, book sales, now's the time. It's a perfect time to join the Ammo community. And I want to say that if I can do it, anybody can. So I suffer from a traumatic brain injury years ago, and I tend to be like Hemi the squirrel. And. And it did take me a while. It's still taking me a while. It's never done right. And I was able to complete the program not in a timely fashion, though it made sense. And the details that Steve ensures that we grab are. Are priceless. So you can't go wrong with this program.

Video transcript: Hey, I'm not an author myself, but I am the son in law for murder mystery writer Liliana Hart. She had gotten out of the game for a little while and decided she wanted to regain some momentum as she was launching some new series and heard a lot about this click testing program, decided to pass it off to me to get figured out. I figured, hey, I can run some meta ads. I don't need a class to tell me how to do that. And I started off and figured out some of the menus and went through all the different pages and got some campaigns running and it was just kind of wasting spend. Things weren't being done very effectively, things weren't converting in the way that I wanted to, things were very disorganized. So I decided to suck it up and grabbed the course and things got a lot better from there. There was a lot of very clear methodology and step by step processes to walk through that were just incredibly helpful. One of my favorite things was that there were a lot of metrics that I could compare against to really have clarity on whether or not we were doing a good job with what we were creating. So for any authors that are considering the course, do understand that you have kind of the upfront cost of the course, but then also know that there's a lot of spend that you have to do through some of these testing processes and steps. But at the end, what you're left with are some very, very high converting ads that are going to make your book sales a lot easier to do.

Video transcript: Hi, my name is Todd Sarner. I'm a psychotherapist and author of the book the Calm and Connected Parent An Attachment First Guide to Raising Resilient Kids in the Age of Screens and AI. I took a long time to write my book, and I decided to go the independent route. And I joined the click testing program because I really didn't know what I was doing in terms of advertising. I didn't want to throw a whole bunch of money away, but I really wanted to find my aud. And in other things that I had done in the past, in terms of advertising programs or other services, things that I had done, I just saw a whole bunch of good money go away when I thought I had come up with some good solutions or got other advice and they just didn't work out. Click testing with Steve and his program was awesome for me. It not only helped me get a lot of great results. Books being sold more than I. I thought. I'm two months in now. Yeah, two months in and sold more than I thought I would. And I'm still not at a place where I. I think I. I think I could optimize it more. I think I can do better. But the surprise for me was that it was actually kind of fun. I started really having fun creating the ads and looking for the results and seeing what was working. Being surprised sometimes by things that I just didn't think would work because I had in my head for a long time, well, dads don't respond to this the way moms do. And then ads with dads outperformed everything else in a few tests. So, you know, yeah, I really have enjoyed the program. I'm looking forward to working with Steve some more. I've done the coaching that they offer as well and found that very, very helpful. So definitely recommend this to others, whether it's fiction, nonfiction. Mine is nonfiction, but I've met other people in the program that are fiction that have had great results too. So anyway, that's it from me. Thanks, Steve, and thanks to the Qlik testing program.

Video transcript: For years I've been struggling to create effective Facebook ads, and with only limited or hit and miss success, I wasted a lot of money. Then I discovered Steve Piper's Click Testing for Authors program, and it has been a total game changer. Instead of guessing what readers like, Steve showed me how to use real data to see exactly what people click on and more importantly, what they don't click on, which is all the things I thought they would click on. It's given me so much more confidence in my marketing. And he's such a good guy. Very honest, straightforward, gives very specific instructions for creating and testing ads that work. He's right there with you all the time. So if you want to stop guessing and start selling, check out Steve Piper's Click Testing for Authors. It'll be a wonderful investment in your marketing.

Video transcript: Hey guys. I'm Ryan Jett. I write non fiction stories and books for kids. Over the last 10 years I've been fortunate enough to sell a million paperback books on Amazon. But then Amazon shut down my account and since I got it turned back on, the sales are not what they once were. So I was looking for other solutions and I found Steven's clothes click testing course and I'm very grateful I did. So I've been, I've been selling direct to consumer using Steven's methods for about a month now and I've generated $20,000 in sales with 20% margins. So I've made around four grand doing that and that's really exciting. Conversions are high, my Facebook ad spend isn't that bad so. And it's profitable to do this and so what's really exciting is that I've got a customer email list now and I can go back and sell them more stuff which you can't do on Amazon. So you know, most ecom guys will tell you that, you know, if you can acquire a customer at break even, then you're good because you make more on the back end. So. But I'm using Steven's stuff. I'm selling profitably. My first time customers, I'm making, you know, $10 a bundle on and so yeah, so really excited about it, really grateful. Everything I've learned from click testing and from ammo absolutely works. And it works really, really well. So I would highly recommend you take a deep dive and take a look. It's worked really well for me.

Video transcript: Hi, my name is John and my wife, Becky Thomas, is a children's author. We've struggled far too long to drive traffic to our Amazon and Shopify pages. We spent too much money on marketing courses and inefficient ads, ineffective ads that neglected the powerful and most effective methods taught in click testing for authors. I'm driving traffic to our Amazon page at a much cheaper rate, and now I'm going to purchase the Ammo course so I can learn to boost traffic and sales to our Shopify site. So this course is worth every penny.

Video transcript: Hey, everybody, it's John Vantana. I write children's fiction. And the main reason I decided to join Ammo is because all the programs out there for how to make money as an author are all centered around self help, which is a totally different ball of wax than fiction because the margins and fictions are so small. It's really, really, really hard to make money. I started out as an author last year, and I did everything wrong because I followed all the free advice on YouTube, and all the free advice on YouTube is 100% the wrong thing. It is the exact polar opposite of what you should do. Okay? So after a year of pain, staking, visceral failure, spending, I spent over $20,000. I went to do book signings and stupid stuff that doesn't work and doesn't make money. And then I ran into Steve's stuff, and I was like, you know what? Let's give him a shot. I got in there. I have a background in marketing, and so I knew once I started listening to him that he actually knows what he's talking about. And I want to show you something. Okay? The proof is in the pudding. See these? These are sales from my Shopify store. I'll try and get to scroll. Scroll. There you go. See that? These are sales from Shopify and won't scroll in the video. There you go. There you go. So that's money. I'm making real legitimate money. If I would have run across Steve last year, I would have already replaced my income and been retired right now. But no, I had to follow all the free advice on YouTube like a dingus. So I am telling you, if you're considering buying Ammo, do it. Do it all the way. Set up your Shopify store like he shows you. That way you can sidestep Amazon, because Amazon has this, like, black box system where they kind of control everything. And you don't know whether you're selling any books. You might sell a million books and never know. Like, you can't prove anything, all right? But this way, you can sidestep them. You know exactly that you're making money. Like I just showed you. I sold 70 books yesterday that wouldn't have happened without Steve Piper's program. So I highly recommend it. I am telling you it works. I just showed you it works. I can prove for a fact that it works. I can prove it in court and handle the Bible. I do recommend it. If you're thinking about doing it, do it. Do it now. Get on the calls. Do it the right way. And for the love of God, if I could go back and smack myself in the face. Do not listen to the idiots on YouTube. Listen to Steve. Make money. Making money is important because like I said, man, I last year, if I would have got a hold of Steve last year, I would be retired right now. I'd be a full time author and I would be making more money as an author than I was at my professional job. And so this year I'm looking really, really looking forward to it because this year I'm going to be able to quit my job and be a full time author because of what I've learned from Steve and his program. And I highly recommend it. And if you don't do it, you're a moron. Sorry. So catch you later.

Video transcript: Hi, my name is Candy Sterling and I will be 79 years old in about less than a month, actually. And I was in a publishing business many years ago, back in the days when we had paperbacks and we sold through Amazon, which was just getting started in those days, and we sold through bookstores and libraries. We had several series that were best sellers and we did pretty well with them. And then when we got a divorce, we disbanded the company. And I hadn't thought about publishing for a long time. I did a lot of other things and. But a couple of years ago I decided I wanted to get back into it, but I knew I needed to get some education on how the industry had progressed with all the new technology. So I took a course from two brothers who purported that they were going to make me a fortune in doing audio books. And they did a great job of teaching me how to write a book, which I already knew, and how to pick out a topic, which again I knew, and how to end up putting an audio, a book together, an audiobook together, and so on. None of which helped because they did not manage to give me any kind of good blueprint on how to sell these things. So I ended up getting blacklisted off of Audible and we never knew why. And this company was not good at all. They just went, oh, we don't know, and that was it. And they, they were no help. There was no support. So eventually I did get back on, but by that time I'd gotten sidetracked a little bit and I had found a. A program that taught how to write romance novels. So I thought, okay, fine, we'll try that. And actually, it was a lot better. It did a good job of teaching me again how to write a book, but it didn't teach me how to sell a book very well. It did a little bit better than the first one, but not by much. So then about a year ago, my house had burned down. I'm living with my oldest daughter now, and I ran across a video of the Steve Piper's Click Testing for Authors. I thought, that's what I need. I need something that teaches me how to sell these things. I mean, I have a library of 1214 books, but I mean, none of them are moving. They're just sitting on Amazon. So I went ahead, I took the course, and it is absolutely wonderful. It doesn't teach you how to, how to do a book, how to write a book. It assumes you know how to do that. But there are all of us out there who have written books and who have published books and we still can't sell the books. And I started with just the click testing. And I have to say I was. I am not really deeply into it right now. I've been a member for maybe since spring, I guess, and so that would be maybe five, six months at the most. And this course has been wonderful. It was really good. It taught me things. I could put the videos. Steve's videos are really good. They're short, but they're packed with information. I can put it up on my top split screen and follow what I'm doing and what he's doing, run underneath each other. And I had a few problems here and there. And what I did, I just would write support and they would give me an answer. It was absolutely amazing, the information that was packed into this course, which had cost me half as much as what I had spent on other courses. And I really, really have to say that this is information packed. It's good, reliable information. And the people that are running it are absolutely fantastic. I took the coaching part for about two months, and David was the one that happened to be the leader at the time that I was there. And he was fabulous. He was interesting, he was personable, he answered questions, and I learned so much. It was probably the best online course I've ever taken, the best video coaching calls I've ever had. And I would highly recommend this to anybody who is interested in moving forward. So good luck and have fun and I hope you join us.

Video transcript: Hey, guys. My name is Rick Gualtieri. I'm the Author of over 50 books in horror, horror, comedy, and fantasy. I've been in this industry for a long time, and if there is a skeptic in publishing, it is me. I've seen scams. I've seen get rich quick schemes. I don't spend my money on something unless I am certain, unless I see testimonials, unless friends across the industry have, like, you know, have vouched for all of that stuff. Anyway, around the beginning of the year, my sales cratered. All of my ads stopped working. My messaging, everything that had been going seemed to grind to a halt, and nothing I could do would bring it back. And before I got desperate, I decided, okay, you know, I've been working off my own knowledge for a while. It's been a while since I invested myself, invested in a course or a class. So I decided it was time to do so, to do something that would increase my knowledge. So I started asking around, started looking at things, started talking to friends in the industry, and Steve Piper's click testing came up time and again. People I trust, they were like, hey, give this a try. It worked for me. So I pulled the trigger and I put the work into it. I went through the courses multiple times each lesson, and I have to say, it is not quick, and it requires an investment of time and money. But I'm at a place right now where sales are not only back, but they're more so than they were before. In fact, I've had a couple sales months where it's been pretty close to what I would see during a launch month. And, well, I haven't had any launches, so that's. That's really nice. I'm basically just doing. Doing advertising for my back catalog and making work for me. So I will just say I'm impressed. The course. The course is professional. It's. It's. I'm gonna. I'm gonna munch is what I always do. Methodical. It basically the goal. It really just breaks it down to learning and optimizing every single part of a Facebook ad. You know, not just throwing things out there, you know, seeing if it works or not, and then just making assumptions because, well, you know, we're authors. We know our product. We're a little too close to our product, and we tend to do that. We tend to make assumptions, and this takes the assumptions out of that, makes us swallow our egos and find out what really resonates with people. Now, again, this requires an investment, monetary as well as time. You have to put the time in, otherwise you know it's not going to work. You really can't do shortcuts, but it works. At this point, I have ads running across three series. They're all resonating with people. I've been able take these ads, the messaging in them, and put them not only my book pages, but also put them on different advertisements across different social media, across different ad networks and they're all working. In fact, I have a fourth series and I'm talking with my co writer there and we're thinking about starting a click testing series on that next because it's kind of a dead series and we think we can bring it back to life with, with click testing. So, yeah, that is pretty much. That are pretty much my thoughts on it. If you put in the time, if you put in the effort, if you're willing to check your ego at the door and accept that some of the things that you think, oh, this is brilliant, might not be, then you have a good shot of, of doing this. Now, of course you need to have a viable product, you need to have a good book, you need to have a solid blurb, all of that stuff. Because if people get to your book page and they just leave, that's not really great. But if you do have a solid product, you know, the reviews are there, all of that stuff, then click testing is definitely something you want to, I'd say you want to take a look into. I just like, I've been able to build upon it since then, streamline my methods, all of that stuff, and it's been really worth it. In fact, it's worth it to the point where I'm looking at, at investing into the full MO course because, you know, I'm selling on Amazon, I'm selling on ku, but now I'm like, maybe I want to sell for myself. So we'll see how that goes. But click testing, I have nothing but good things to say about it. And if you ever want to reach out to me to ask, I am more than happy to expound upon that.

Video transcript: Hi. So, I'm Lorraine Gannon. I write nonfiction in property investing. I decided to join the Ammo program because I was keen on making sure that how I'm growing, my business is scalable and that I get a good return on investment from writing my book. Now, Amo is legitimate. It's very useful, very helpful, and very, very thorough. So I would highly recommend you join the program.

Video transcript: We have books in several different series that get great reviews from readers, but we don't have a huge audience. So we knew that we needed to reach more people if we wanted to increase our sales. And I knew from taking another Facebook program a couple of years ago, which was the only time that I made $60,000 in a year from sales and got a lot of great fans. But I didn't know how to update it for now. And Facebook has changed so many things. I knew it was a way to do success, and we tried on our own to work with Facebook things, knowing things that I'd learned from an earlier program, and it just wasn't working. So we heard about this class, and we decided to give it a try. The amount of money was a little bit scary, but I knew that this was potentially something that could really work and that we had books that were worth selling that would connect with readers if we could just get the traffic. So as soon as we started taking the class, the detail was very, very helpful. And we also realized we had been doing everything wrong on our Facebook ads. So it was so nice to see those Facebook ads and just be able to test which ones worked and which ones didn't. It was just a fantastic game changer. So I would definitely recommend this to any writer that already has at least a few books and is really willing to take their sales to the next level and knows that their books are really going to connect with readers and. But just hasn't gotten the traffic yet because this is really going to help. And my partner and I are both very excited about the next year using this system.

Video transcript: Hi, I'm Libby Hallman and I write crime fiction and historical fiction. I've got 18 novels out. I joined Ammo because it was time for me to make a decision about my career. I've been in this business a long time. I've done a lot of marketing, but it was basically piecemeal. I've never really had a consistent way to market and to promote and to get readers interested in my books. You know, I would do a bookbub and I would do, you know, a little an author swap. And those are great, but they weren't enough. I was a mid list author and I got to a point in my career where I, I was on the table on the bottom side rather than on the top side and I wanted to see if I could actually do a challenge. I'd heard about Ammo for years and I'd been reluctant to join because I heard that there was a lot of not work. But it was intense and you were going to be learning a lot of things and at the beginning you might be a little confused and I hate that. But I did it anyway and they were right. I spent the first few months getting confused and learning new apps. I am not really a computer person, so it wasn't, it was doubly hard. But after a while things did settle down. What I love about Ammo, and probably I'll be here for the rest of my career, is that it is incredibly professional. One lesson is, goes toward another. It starts with what you can comprehend. And as you build your confidence, it gets a little more complex. It's never too complex. It's something that you can learn, it's something that you can do. Am I making a million dollars yet? No, I'm not. And I think that was another reason why I really like Ammo is because they stress all the time, go slow. A little bit of progress makes a big difference. And if you have a little bit of progress consistently, they say that within two or three years you won't recognize your career. Well, I'm hoping that happens and I'd like to have that happen. My advice would be if you're really ready to take your career to the next level and you're willing to work at it and you're willing to have patience, which is not my strongest suit. But if you are, I say go for it. It's not cheap, but the payoff is there and I think it's a great program. Thanks.

Video transcript: Hi, I'm Lori Hayes and I'm a best selling author and I want to give high praise to Steve's Ammo class for click testing. Not only has it elevated my advertisements, it's elevated my sales. I can't imagine being discovered out there with all the millions of books, but when I took this class, it made all the difference in the world. And I highly recommend this class. You won't regret taking it. In fact, you're going to love it.

Video transcript: Hi. I write sweet romantic suspense under the pen name of Jo Grafford and sweetly suspenseful historical romance under the pen name of Joey Grace. I'm also branching into the super fun realm of cozy mysteries under my historical brand soon. So Facebook and Amazon ads took my author career to the next level about three years ago. I've been running both ads platforms profitably, but learning how to run ads didn't come easy for me. Like a lot of authors, I'd much, much, much rather be writing my next book. I've had to force myself to learn the business side of writing. I've invested in literally every major author ads class available by the most reputable instructors in the industry. But I seriously get lost in the weeds when it comes to the heavy number crunching spreadsheets data analysis side of things, which has made it really difficult for me to do hardly any scaling. It's where I seriously always get stuck. Deck I'm happy to share that the Ammo click testing course has finally given me a step by step actionable process that doesn't skip any steps and just assume that you can fill in the blanks on your own, which my overly creative brain has proven that it can't. From managing and scaling my ads. It's a process I spent the past several weeks putting my best selling 18 book series through and my new growth ads that just this morning went live are already moving the needle. This evening I'm going to start replicating the click testing process for three more of my book series. I'm going to be leaning heavily into the twice a week ammo coaching calls that I also invested in for the next few months to help me master the managing and scaling side of things. My goal is to click test my way to my dream of becoming a seven figure author and I believe the Ammo click testing process is what is going to get me there. For this reason, I highly, highly highly recommend this course to any author who is considering it.

Video transcript: Hello, my name is Michael Ritchie. I write in multiple different genres, mostly nonfiction and children's books. Although I have had a background in marketing in other industries, I wasn't sure how to build a business for my author business. I found click testing when I was looking for ways to improve my advertising and my targeting of ads rather than the somewhat random spending I had done up to that point. I wasn't sure if click testing would work or not, but I dug into the content and was amazed at the results. Click testing has changed and has increased the effectiveness of my advertising by leaps and bounds. If you want to take your business to the next level, I can't recommend this program enough.

Video transcript: My name is Tom McHale, I've been a full time writer for 10 or 15 years and I write nonfiction books under a banner of practical Guides. I've published about eight books and maybe a couple thousand magazine and online articles. Books have been selling well over the years, got really strong reviews, but I was looking for a more rigorous, methodical and higher velocity way to sell the titles that I produced. I ran across Steve's course and boy did it open my eyes. I have done the click testing for authors part of the program, which is really the first half. This part teaches you the foundations of really solid direct response advertising techniques, concepts and ideas. I've been in marketing for a couple of decades prior to all this and blah blah blah, boy did I learn a lot. Steve in the program said I would be surprised at the results I got and was I. The whole idea of the program is to actually put out there and test what people will actually respond to. Not what you think they'll respond to, but what they will. And he indicated at one point that 95% of the time we are wrong in trying to forecast that. And that's exactly what I found in the program. All of the great ad ideas and messaging and taglines and pain points were almost universally wrong. And the ads that I ended up with at the end that are producing the best results are ads that I never would have chosen on my own in a million years. But the testing data proved those out and they are rolling. So now I'm kind of looking forward to stage two just to know what you're getting into. The click testing for authors will absolutely teach you the foundation to advertise and promote your books. Then of course, there's the whole back half of setting up the store, optimizing landing pages and all that. Now I'm looking forward to exploring the ammo portion of the program, which dives into the direct sales model and how to convert those ads into a proper, profitable back end. Anyway, the click testing, highly recommended, changed my entire approach.

Video transcript: Hi, I am Jeremy Thomas Fuller. I am a science fiction and fantasy author and my dystopian science fantasy 10 book series, the Meadowwood Saga, just came out last week. I decided to join Ammo because I really wanted to take this whole thing seriously. I intend to ideally sell books directly to readers and hopefully, you know, sell a lot of books if possible. And I know that the existing organic reach with Instagram and social media in general, unless you go viral on TikTok, it's not a very good guarantee of success. So I was looking for anything I could come up with, anything I could learn to sort of make this more of a systematic approach for the business. And Emma definitely fits that goal for sure. In fact, I would say so. I took probably just about every major class about self publishing that's out there and this is the one you really want to take. So I'm talking about the Ammo course. This includes the clip testing for authors and also the digital sales for authors. And it teaches you a system, but it's not just a system, it's really a mindset. And that's the key here because after taking the class, I find I'm not just following the step by steps of all the different things that Steve tells you to do, but I actually have the mindset in my head of why we do what we do and what it is that we're after here. And that's really powerful. So, you know, is it, is it a good class? Yes. Is it professional? Is it real? Is it legit? Absolutely. Is it worth the price? Yes. But here's the thing. Do you take this seriously? I mean, are you intending to make this a business? If the answer is yes, you are going to need to spend money. I ended up actually spending kind of a lot of money on this. Not just this class, but all the different things that it took to launch a 10 book series all at the same time, which is probably unprecedented. And you have all the different things that go into that. And one of the reasons I went for the 10 book series all at once is because that bundle size hopefully is going to lead to a more profitable sales experience. This is the kind of thing you'll learn in this class. So there's one more thing I want to address the difficulty level of the class. I know some people might be scared going into it. So I kind of have two sites that for me it wasn't hard. Was it a lot of work? Yes. Did it take a long time? Yes. And it was finicky. And there's lots of clicking and lots of little bits. But it was always going to be that way. If you're trying to set up a Shopify, if you're trying to learn the Meta Ads Manager ui, I mean, it's a lot to figure out with or without the class. The benefit of the class is that he really will take you step by step and more or less hold your hand to get you through this. So if you're somebody that's not very computer literate, you are going to be okay here. For me, I am, you know, a software developer, UI designer, web developer, all these different things. So for me, this is, this was not hard in terms of the actual execution of wiring all this up. So, yeah. Is it good? Yes. Do I recommend it? Yes. Is it worth the price? Yes. Do you need to be pretty serious about your business and, you know, be willing to take these kinds of financial risks and put in the work and the amount of effort it takes to get through a class like this? You need to be that person. And if you are that person, this is it. This is what you're going to need. So thanks. I'm really excited as I go forward and excited to put all this learning to use.

Video transcript: Hi, my name is Pete Martin and I wrote a book called Scale Up Faster, which ended up becoming number one on Amazon when I launched it. But I'm now moving to direct sales and I actually found out from Steve through another program I was in with Mint CRO, where I think he was a coach there for a while. And absolutely believe in click testing. It's so fundamental. Instead of guessing whether an ad is going to work or not, you know, you get real and for a very limited amount of money, you can really figure out exactly what's going to resonate with your, with your audience. So I highly recommend click testing for anybody. I think Steve's program is by far the best, and I know that if you execute as he lays out in detail, you'll get a much better customer acquisition cost, you'll lower your customer acquisition cost and have a lot more success in selling your book.

Video transcript: Hi, my name is Whit McClendon. I am an independent author. I write epic fantasy, urban fantasy, and the occasional nonfiction book. Signing up for the Ammo course was the best thing I have ever done for my author business, and I'll tell you why. I've been publishing for 11 years or so after taking pretty much any author course you could name. I had a good understanding of how an author business was run. I have a website, I have an email list. I have a robust social media presence. I do well at fantasy shows and conventions. But I've struggled to sell my books online, even though they have great reviews. You know, I'm quite familiar with newsletter swaps, Facebook advertising, bookbub advertising, Amazon ads. I could teach a course myself on how to blow money on book advertising, and that really doesn't help anybody. I signed up for the Ammo course out of frustration, as a last resort. I. I remember saying, this is the last course I'm gonna do. If this doesn't work, I don't know what I'm gonna do because I was running out of money. For example, in 2024 out, seven out of the 12 months of that year, I made less than a hundred dollars in online sales at Amazon. No matter how much money I was spending on ads, it just wasn't working for me. Ammo was not like any of the other courses that I have taken. It was specific. It was step by step. And it also makes you part of a community of other authors like yourself in the Ammo program, so that you can ask questions and get help and support. And it's. That was a really great thing. Ammo helped me take control of my book sales so that if Amazon gets weird, I'm covered. It's had the effect of increasing my sales over there as well. I've only got the system up and running for one of my series. That's four books. And I'm averaging over $100 a day with a minimum of advertising, about 30 bucks a day. And that's more than I used to make in the whole month. My mind is blown by how well this is working for me. I'm currently running tests so that I can bring my other series online and I'll be ramping up my advertising as the course teaches us to do. I am. I am ridiculously excited for the future. I mean, really, if you're willing to invest in yourself and your author career and if you are not afraid of a little hard work, which, if you're writing books, then you know what it's like to work hard, but if you're willing to put in the work, then the ammo course absolutely could explode your sales the way that they've done for mine. I am so glad I decided to take the chance. Thank you, Steve Piper, for putting this whole thing together, because I know for a fact I would never have been able to do this without the ammo course. Awesome stuff. Five stars.

Video transcript: Hi, my name is Colin Earl. I am a urban fantasy author. I decided to join the Ammo program because I had taken a large break. I'm also an attorney and I haven't really been writing in 10 years. And I started a series some time ago, 10 years ago when I was in law school. More than. More than 10 years ago for law school. And I just started getting back into the writing and I don't know anything about advertising in today's market. You know, we used to follow a crazy kind of free program and you know, we try to get a bunch of downloads and mostly on ebooks and the whole thing has just changed. So I enjoyed learning about book selling in today's marketplace and I thought ammo was really, really helpful. Not for the faint of heart, it is a lot of work. But I think it gives you the tools necessary to develop your own book selling business and not just every, and not just like, you know, selling an ebook or two, like tracking metrics and setting up your own store and trying to optimize that store and optimize a sell page. I, I mean, if you're serious about turning your business into a book selling machine, these are all the tools and I'm getting through it and I'm learning a whole lot. I mean, I would recommend this to any author who's really serious about trying to sell books.

Video transcript: Hey, my name is Elisa Hagberg. I write science fiction and fantasy and I also run a small press that specializes in speculative fiction. I joined the Click Testing program because I was tired of trying to create viral content in the hopes that it would somehow convert into book sales. I knew we needed to figure out advertising, but didn't even know where to start. So enter Click Testing for authors. This course has been amazing. Not just vague, nebulous suggestions, but real, actionable steps walking you through everything you have to do to create effective ads on Facebook and Instagram. If you are ready to take your writing hobby and turn it into a serious business, this might be the way to go.

Video transcript: My name is Nicole Cipher. I'm a dark romance author of 20 books, and I found click testing when I hadn't had a great deal of success with Facebook ads in the past. So when I found click testing, I wasn't sure if it would help. But it's actually the most useful course that I've ever taken and has completely changed the way that I do my business. For people considering this course, I would just say to get ready to write like 10 of everything that you do right now. So like my blurbs, I write 10 blurbs now and click test them to find the best one. My ad copy, my everything. I would highly recommend it for literally everyone.

Video transcript: Marketing your books only feels like the hardest thing on the planet if you don't know what to do. I'm Shiloh Creed, the author of 38 novels, and I have spent years and a ton of money trying to figure out how to market my books. I have wasted so much time and effort running after gurus and the latest trends when what I needed to learn was how to market. We joined Ammo, and we have started out on a completely new path. I'm not scrambling around just picking and choosing things I should be doing each day. I have a battle plan. I have a set course for things that I need to get done every day in order to sell books. It's doable now. It's an amazing journey to go from writing a book, which puts you already, man. There are like 99% of people on the planet haven't done that. So congratulations. If you've written a book, it's amazing. But now, in order to be successful, you have to become a marketer. And in order to learn how to market, you have to learn that from people who know how to do it. And that is what Ammo is. It is a community of people, authors specifically, who know how to market books. They've done exactly what you want to do. So if you want to be a doctor, you need to learn from doctors. If you want to be a millionaire, you need to learn from millionaires. If you want to learn how to sell books, you need to learn from Ammo.

Video transcript: Hi, everyone. I'm Tess Grandison, Australian book author, children's book author for the Pete the Peacock Australian Book Series. Why did I join the Click Testing program? Well, I needed help in that area. I had done a few ads before. I'd gone through lots of different courses and things and wasted a lot of money before I came across Steve's course and it just made logical sense. I do actually have a business background as well and so has Steve and plenty of plenty of years experience and he knows what he's talking about. It was just a breath of fresh air when I finally came across it. Is it legit? Absolutely. Was it useful? Absolutely. I highly recommend it. You will save yourself a ton of time, effort, blood, sweat and tears. Mind you, there's still blood, sweat and tears involved. It's tough work, but it's well worth it. And you're actually working towards the end goal of direct selling your books successfully without losing lots of money, which you can do if you're just sort of flapping around blindly. This gives you a methodology to follow and Steve is a great teacher and just do it.

Video transcript: Hi, my name is Joey O'Connor. I've been writing for over 40 years. I'm the author of 25 books and screenplays. Most of my books were traditionally published by well known publishers. I made the decision a couple years ago to make the leap to self publish my Thriller titles. I published both in non fiction and in Thriller. But I was really looking for a program that could provide me with the specific steps to develop my own direct sales platform and process. Beginning with better understanding Click Testing with Meta Ads. I had tried different courses with with Meta ads and none of them provide satisfactory results. So when I jumped in with Steve's program, first with Click Testing, then with the Ammo direct sales platform, I have been very encouraged by the whole process and the specific hand holding steps to develop what's a very complicated platform. It's not for the faint of heart, but Steve says that himself. But you're really guided each step along the way. So even if you're not super tech savvy, you can build a very successful tech sale direct sales platform. So with that, I'm only four months into launching my Meta ads and I'm very pleased with the results that I'm finding and not only rebuilding my audience list with customer sales, but also my email list. The Ammo program offers a great Facebook group and a weekly coaching call process so you could really learn from the experts, the people who are very, very successful in the program. Again, I'm only four months into this but I'm really encouraged by the new audience and customer base that I'm building. It's given me a whole new way to share my books with the world. So I really encourage you to jump in. I don't think you'll be disappointed at all. It's really worth worth the hard work and effort. That's it.

Video transcript: My name is Rosalind Tait and I write fantasy books. My first book was published in 2020. I'm a slow writer. In October 2025, my first series will be finished with six books, one novella and a prequel short story. I'm going to tell you why you should take Steve Piper's cause, or why you shouldn't. If you look on Amazon at book one of the shortened chronicles, you will see it's likely 13,000 in the store or something like that, and you'll think, she's doing all right. And I am. I suppose readers are finding the books. The ones that find them, love them. But I was barely making a profit. Most of the money was taken away with Facebook adverts and other things. And then in 2024, it became much easier to sell direct from your own store. I thought, I'll do this. I'll set up my Shopify store. If anyone tells you it takes two hours over a cup of tea, don't listen to them. It is very hard, it's not intuitive, and I couldn't see a way of actually making any decent living standing direct. Then I came across Steve's course. He doesn't really sell it in a conventional way. He tells you all the reasons why you probably don't want to do it, and the reason is this. It is a long course, it is intense and you have to stick with it. But my goodness, it is worth every minute. I have just finished the course. If you're watching this, and as I did recently, you write books as an expensive hobby and you like it, then this course isn't for you, or if you've only got one book out, or if you don't want to test everything, add landing pages, because that's the basis of this course until your eyes bleed. And even when you finish the course, you carry on doing that because that's the basis of the business. But it does mean that when you actually shell out serious money, you're confident of making making a profit. If you are driven, if you want to build a business, be an entrepreneur as well as a writer, then this is the course for you. If you've got at least five books out in a fiction series in a genre that sells, this is the course for you. I will not tell you that it's been a barrel of laughs. There have been times when I have literally torn my hair out. However, this course's Facebook is brilliant, really, a wonderful source of support. And when a video isn't quite up to date because something's changed as they do, they'll tell you the answer or tell you where to find the answer. So you need quite a lot of patience. This course is a mountain, and I reckon I'm about a third of the way through up, I should say. But I am happy because I can see the writers at the top of the mountain who are making six or seven figures a year, and that's what I want to do. This isn't a get rich quick thing. It's a very long, slow and steady process. But if that's what you want to do and you want to get to the top of the mountain, then this is the best course out there. And if you choose it, you'll see me perhaps halfway up the mountain, waving, waving you on. Have a look at the course, listen to other testimonials, read the reviews. If this is the way you want to go, go for.

Video transcript: Hi, my name is Barry Crowther. I write under the pseudonym Oliver Stark. It's non fiction and fiction that I've got involved with the Ammo program. I've mainly based all my initial setup around my non fiction work. And this program has been absolutely excellent, very, very professional, really well delivered and it's a step by step program so. So it was relatively easy to implement. Easy is actually not the right word. Simple is probably the right word. It's a lot of work and you should be prepared to roll up your sleeves and do the work. But if you're willing to do the work, then this system I've never come across as good a value in all the time that I've been in online marketing for my author books. The books, the non fiction books have been published for around 10 years. I have a very good readership and I've built up tens of thousands of readers over the last 10 years. The problem is that those readership, I don't know who they all are. That information is held by Amazon. Over the last couple of years I've seen a lot of authors moving over more to direct sales and if you are considering moving to direct sales, then I don't think there's a better program on in the market than the Ammo program. It takes you right from the very beginning of setting things up and once you've gone through the initial setup and you get to a stage where you think you're going to deliver the program, then setting up your sales pages, then setting up all the upsell side of things and downsell side of things, there are lots of tools and lots of moving parts in the overall program. But I would really encourage you to sort of embrace it and get involved and make the move to having a full time author business of your own. You won't look back. It's. It's very, very comprehensive in the way that everything is structured. And I do think that this is probably, like I say, the best value in the marketplace. I've spent thousands and thousands of dollars on various courses over the years and they've always been separated. So you would have a Facebook marketing course or an Amazon Marketplace course on one thing and another, which is really driving traffic to your Amazon store, whereas this is now directing traffic directly to your own store and giving you an opportunity to build up a relationship with your potential readers. And whether you're writing in the fiction market or the non fiction market, that is an essential part of the business going forwards. I think that it to have full control over your business is a smart move from anybody's business business perspective. So if you are thinking of going for a course that is going to get you involved in driving traffic to your own business and building up a relationship with your potential readers, then this is the course for you. I've been absolutely blown away by the results that I've achieved so far. I would definitely, definitely, if you're on the fence, consider it and make the move. Go for it. You won't look back. You will definitely have a business that will take you into the future and something that will allow you to become a full time author. The profit margins that are involved in selling books is reasonably high. So if you can get this thing to work for you, and there's no reason why you shouldn't, you should really then start to move forward and really produce an income for yourself and not to give 30%, 40% of your royalties away to Amazon or any of the other online book markets. There's nothing to say that you come off I've not come away from Amazon. I've still left all my Amazon books live. But there's a direct correlation between the two. I still get as many book sales from my Amazon store as I do from my direct publishing. But from my direct publishing I'm making a hell of a lot more money and the business is far more sustainable. So like I say, if you're on the fence, don't think twice. Go for it. Give it a chance, give it a try, roll up your sleeves, do the hard work and you'll be successful. Good luck.

Video transcript: Hi, I'm Autumn dawn. And Steve's program has been very useful to me. It's paying for itself. It does make you crazy sometimes. And if you're the type who gives up easily, you are going to hate it. And if you hate learning new programs, I wouldn't recommend it. And if you aren't willing to go out of your comfort zone again, not for you. If you're willing to do all of those things, it's pretty interesting. And if you like figuring out puzzles, it's going to be cool. And if you like making money, well, that's the whole reason you're here, right? I do recommend it. And yes, I would do it again.

Video transcript: Hi, my name is Mike Manuel. I'm a pastor and now I'm an author. A year ago I finished my second book entitled Breaking up with the how to Defeat the Devil's Deceit and Reclaim Peace, Hope, and Joy. And I got a lot of great reviews from people who read the book, some people who knew me and a lot of people who didn't know me read the book, got a lot out of it, and left a lot of five star reviews. But yet my sales were sluggish to say the least and I knew that I needed help with my marketing. And I'm pretty hesitant to click on Facebook ads, but I did see a Facebook ad from Steve Piper for the Click Testing for Authors. I was intrigued by it, so I kind of broke my habit of not clicking on Facebook. It has clicked on it, watched several videos, looked at reviews on YouTube and it looked like an excellent program. So I bit the bullet. I joined it and I'm so glad I did. I love how Steve takes us through step by step, the whole process of click testing our ads for Facebook, making sure they're good ads. And I'm so impressed by how thorough he is. There's nothing left for guesswork and so I really appreciate that. And within a couple weeks I had ads that were really getting a lot of good clicks, a lot of good click through rates just from following the Click Testing for Authors program. Now I'm just in it just over a month and now I presently have ads up and running on Facebook that are getting great results. And it's all due to what I've learned through the Click Testing for Authors. So I highly recommend it. And it's worked for me. I know it'll work for.

Video transcript: Hi, my name is Rob Plevin. I write books in the teaching and teacher resource niches, among others. And the reason I came to Ammo is because I was looking for some help in getting my books seen. We've had them on Amazon for years, and although for a long time they were doing very, very well, after Covid, the sales just plummeted. And despite trying all kinds of ways to advertise them, we've never managed to get the sales back up. So we tried Amazon ads, we've tried YouTube ads, we've tried Pinterest, we've tried Facebook, and never managed to get any traction at all. And then I came across Steve Piper's Ammo program and was just blown away by how clear and easy to understand it was. I've never managed to get a handle on any platforms, to be quite honest. I've always found them so confusing. But Steve's program just made it really simple and easy to follow. So I'm really grateful. It's already starting to have a real impact on our business. I'm very grateful. Thank you very much.

Video transcript: My name is Samantha Barr and I own a weight loss coaching program. I've had some decent success getting people into my program using a free workshop. And so I decided to turn that workshop into a book. And then I needed a way to start selling the book. And so I was actually in a different program and another student in the program with me asked if if anyone was familiar with click testing, which I was not. So I googled it, learned about it, was quite intrigued. I got on the email list. I think it was like one or two weeks later after joining the email list I decided to dive into the course and I'm very happy I did. It was one of the most simple, clear cut courses I have ever been through and I've been through too many courses. But what I really appreciated the most about it was that he's like click this, don't click this, click here, don't click there. And that just made it really easy to follow along with and to know what to do and what not to do. And so you know, I would say that the course is for you. If you are like me and you have a book that you've written and you know you want to sell it for whatever reason or if you know that you're going to be writing a book to sell and that's probably the better place to be if that is where you are at. Because it's going to help you get really, really clear with your messaging and just like the words to use to speak to your market and know what things are going to connect with them the most to help them see exactly how that book is going to help them. At least for me as a non fiction offer but or book but regardless if you are fiction, you still need to know the words and the messaging that are going to connect the best with the people who are going to be the best for your book. So super helpful for that. Very grateful for this course dive in.

Video transcript: So my name is Lorraine Gannon. I write property investing books and other non fiction books. I decided to join the Click testing program because I wanted to perfect the art of writing a book that would actually get sales rather than just getting shelf development for the author as such. And yeah, I thought it was very professional, very thorough, actually quite simple, but you've got to get through the process once you, you've, once you're sort of in the testing stage and I would definitely recommend it.

Video transcript: Hi, my name is Scott Ellen and I write self help and personal development books. I've been publishing for over a decade and it's been a great journey so far. I joined Ammo probably about two years ago, maybe a year and a half ago, and I started going through the course. I just started picking away at it really. But the reason I picked it up is because I really needed as much help as I could get with setting up my Shopify store, which was just, you know, I had, I hired someone to come in, build it out, but it was just kind of sitting there and I wasn't really doing anything with it. So we built it out. It sat there for like another six months until I finally picked up Steve's course. And then once I went through the course, I just started implementing every lesson in the video. So what I'd recommend for anybody who's looking to first of all get a great course that's going to walk you through all the steps. You know, Steve's had like 20 plus years in this business, so he definitely knows what he's talking about. And that really reflects in the strategies that he goes through in every video. So I'd watch the video, I would take, you know, videos, what, 10, 20 minutes, maybe 30 minutes. I'd take another hour or two maybe to implement the strategy, next day, go to the next video. So what I would do is like I was blocking off two hours a day just to go through, get everything set up. Probably took me about two weeks to go through the entire program. I'd say about 20 hours worth. And by the time I was finished, I feel like I had invested something into my, you know, my book business that I never had before. And that was just a really. I just, I just, I felt like I made progress, you know, whereas right before that I was really stuck. So I'd highly recommend joining this program. There's, you know, it does continue after you're finished. You can join the mastermind group and everything like that, which I'm signing up right now as we speak. Looking forward to that. Because I think the, one of the best ways to really scale and succeed is, is to connect with people that are already at that level and they're doing it, you know, and they're sharing their strategies and then as you connect with them, you know, you start to work together. So I think it's definitely like a great way to build something together. So that is it. I highly recommend this course. I will definitely be going back and probably going through some of the videos again, but if you're looking, if you're serious about your author business and you really want to scale and instead of just, like, you know, plugging along, you definitely need the, like, the guidance, you need the help, you need the, the strategies. You need to know exactly what to do step by step, just as I did. So we definitely recommend it. And good luck with your business.

Video transcript: Hi, my name is Juliette Sobanet. I am a romance and mystery author. I decided to join the Ammo program a little over a year ago. I was just looking to bring my book business to the next level, and I wanted to start selling direct to readers. But I really had, like, no resources on how to do that and how to do it in an efficient way that would actually work. So when I found the Ammo program, I did some research and felt like, yeah, this is legit. And it really is. So I've gone through the whole course now. I've set everything up, my Shopify store, everything. It's a very detailed, detailed program. He leaves no stone unturned. It's really, really amazing. Honestly, I can't say enough good things about it. I'm still in the learning process. It's something that takes a lot of work, a lot of time, but that makes sense because it's something that you really want to build the right way and want it to work. And it is working now. And it's really exciting. Really, really cool. I'm seeing the business grow. I love selling direct to readers. I would known most of this stuff. I mean, I knew a few little snippets of this stuff before and was implementing some of it into my business. But this is like, really seriously next level stuff. So I highly, highly recommend the course for anyone who's thinking of taking it. To bring your book business to the next level. Absolutely.

Video transcript: Hey, click. Testing for authors is a great course. Before I began, I had zero sales on Amazon. Even though I had attended lectures, I had developed an email list, read books on marketing and advertising, tried to do promotions. Nothing really, really worked. Then I took the course and within before it even was halfway through the course, I had this huge bump in my sales. The first full month after I took the course, $2,000 in book sales, which coming up from zero. That's pretty amazing. The other thing I appreciated about the course was how thoroughly he walks you through the process of using the interface, the user interface for Facebook ads. There were things that I had tried to do on there before. After reading books about Facebook ads and I couldn't figure it out, he showed me how to do it. It was great. I highly recommend this course.

Video transcript: Hi, I'm Torah Moon and I write Epic Science Fantasy and Urban Fantasy Magical Realism. And what made me decide to join the Click Testing program is I've taken other Facebook advertising classes, several of them in fact, and they always talk about needing to test your ads and that's as far as it goes. You need to test your ads, you need to test different parts of your ads, but they don't ever give you a systemized way of testing those individual parts and components of your ad. And that's one of the things that I loved about this program, is that it gave me a method and a methodology and very systematic way of testing the various parts and pieces of my ad, starting with a tagline and ending with a full ad. One of the things I really did like and appreciate about the course materials is how well they were laid out and went from each lesson built upon the next one. And everything was very clearly explained. I did not have to go off onto Google to find an answer that could have been answered in the course. It was right there in the course. I've recently taken another course on selling direct that had to go to YouTube to figure out what she was talking about because it wasn't clear. This the way that Steve outlines it and goes through it is extremely clear, step by step. And if you have questions and you're not sure if it's working or what's going on and you need somebody to look at yours, the there's always the addition optional coaching which I took and very glad that I did because anytime I had a question I could ask the great authors there. And I also got other tidbits of things that would help me in my book selling and in my book writing. I really loved the Click Testing program and I'm excited to move forward into the MO program. I think I need help with the marketing because my brain doesn't work with the marketing. And I've tried other marketing programs and I think this one is the one that's going to help make things click for me. That's and the advice that I would give to other authors who are considering joining this pro program is one, make sure you have enough books. I have five books in one series, another two in another series, plus I have a non fiction book. So I have things for people to choose from and that's one of the things that you need to have and you have to have some tech savvy because you're working with Facebook ads. You kind of have to figure out that as well. And this is something that you need to have a budget for because face ad. But Facebook. Facebook ads are not for free and you need to do a lot of testing. I hope to see you in the program eventually and I hope this has helped you in making a decision whether this program is right for you or not.

Video transcript: Hi, my name is Steven Booth. I am the publisher at Genius Book Publishing and an author of a seven book series of zombie novels called the Hungry, if anybody wants to look it up. I decided to join Ammo when a friend who is also a publisher recommended it to me. This was when it was Ammo version 3 and it was back in the back about five years ago. I took the lessons. I listened to everything that Steve Piper had to say. I sold a lot of books. I sold a lot of expensive books as well as inexpensive books, novels as opposed to coffee table books. It was great. Then I found out that he came out with version 4, which I was very excited about, which I had good reason to be very excited about. Version 4 Got rid of a lot of the stumbling blocks that version three had specifically in what makes a good advertisement and how to run ads and how to design your landing pages. And basically it was an upgrade on everything. Version 4, which is the current version, is wonderful. I, I'm being asked, is Ammo legit, useful, helpful, thorough and professional? Yes, it is. All of those things, they really are, are in the business of giving information that is going to help you. Steve clearly knows what he's talking about and wants to help you. He wants to help me, which is actually more important to me than it helps me. I will tell you that if you are an author with one title, this may not be the right program for you in my opinion. Okay, others might have the different opinion, but as you're going through the lessons, when you get to the Door Buster, which is one of his, which is his flagship lesson, it's going to ask you to have somewhere between eight and 10 titles that you can sell, give away whatever it is that you're going to do, primarily sell. I was surprised by that because as a publisher, I work with a lot of authors who have a single title. I work with a lot of authors who have a single title. I happen to have seven titles in my zombie series and as well as three other titles that I had written in other genres. And so I was able to do the doorbuster. And, and so that was, that's the one piece of advice is if you're a single book author and you haven't got plans to write six or seven or eight other books, this may be something you want to think twice about. It's not the price point. Price point is absolutely worth what he's asking. It is that you do need a lot of content to be able to make the Door Buster work. I, I cannot say more nice things about Steve Piper and Ammo. It is wonderful. It is. I made a lot of money back in the day. I'm looking forward to making even more money today with ammo V4. And I do recommend that you consider joining the team. Thank you very much once again, Stephen Booth, publisher at Genius Book Publishing. My website's exactly what it sounds like, and I will hopefully see you around. Bye.

Video transcript: Hi, my name is Ruan and this is my review of Click Testing for Authors. I am an author of self help and personal development books as well as a coach and psychologist. And I purchased this course, I invested in it because I had tried a lot of marketing courses over the years and I know that learning to drive traffic, Facebook traffic to my booker courses is extremely important because everybody needs traffic, right? To get sales, you need traffic. And so before this course I had tried other programs and I really walked away with mixed results of having effective Facebook ads. And it cost a lot of time, money and energy to not know what I was doing with Facebook ads. So I took the leap. I invested this in this course. And I can tell you I am so happy that I did because now I know exactly what I need to do to drive traffic to my books, to my products at a really cost effective way that makes sense so I can have successful Facebook campaigns and scale up from there. So if you are on the fence, I just want to let you know that I have found the program to be very robust. Now I followed it to a T. I did exactly everything the program said to do. And that means the day that I launched, I had the kind of results that the program talked about. I was able to get really low cost per click. I won't go into the details of it, but it was results that I was really thrilled about with driving traffic to my book sales page. So I highly recommend this course if you're an author, if you're a course creator. And one thing I love about it, I'll just say this before I wrap up, is that it's not only for my first book that I'm working on now or that I early wrote that I'm using this for it is for so many other things for it to test ideas to see if the idea is going to land with my ideal audience, to see if I'm communicating things in a way that's really effective because I may have an idea of how I want to communicate it or how I want to present my book, but what's really going to resonate with them. And so I am just very excited and I feel confident now running Facebook ads, which is incredible. I highly recommend it.

Video transcript: Hello everyone. My name is Amadi Reed. I write Christian nonfiction, Christian nonfiction books, books on Christian living, Christian ministry and Christian families. And I joined the EMMA program just in the past year. Now the reason I did, I first started with the click testing program and you know, I have been writing books and trying to sell it through my own website. I was using WordPress hosting and selling from, you know, we're using WooCommerce, that's another e commerce platform. I was using that and I did the quick testing program and I thought, well, I could just go ahead and use the click testing skills that I learned and apply that to my current website. And I was selling no books. So I decided to just go ahead and take the entire Ammo program with direct sales. And having gone through the program, I could definitely say that I am selling books now. As a matter of fact, I just started selling just the past two weeks, just a little bit right after Christmas. And I've been seeing book sales and now it's a big difference from what was happening before. I'm seeing consistent book sales and you know, at this point I'm still fine tuning. I can't say I'm making a profit as yet, but I do see things getting better. I see the ads working better and let's say I'm figuring it out. I'm optimizing, I guess that's the word I should use. I'm optimizing the system and it looks like things are going to be getting better and I'll make a profit. But the difference that I see immediately is that I'm actually selling books consistently and getting customers and getting those notifications that another person have ordered. And so and the interesting thing is it's not only that I'm selling books directly, but there's a, I see sales on Amazon are also increasing at the same time. It also, it seems like some folks, they decide instead of buying directly from me, they go to Amazon and purchase or they're seeing the ads and from seeing the ads when they go on Amazon, they are making the decision to search up for the same book and purchase it. So I'm seeing more sales on Amazon. As a matter of fact, my sales on Amazon have doubled the amount of sales in December in just the past two weeks. So right, I'm in the middle of January Right now is January 20th and at today my, my sales on Amazon is more than double what it was in December of 2024. So it, it definitely also affect my Amazon sales even though the advertisements are not pointed to Amazon is pointing to my Shopify Shopify store. But I'm seeing sales on my Shopify stores also. It's incredible to see. It's incredible to see customers purchasing four books, five books, six books at a time, and some purchasing two books. And I've been even testing, because I'm doing Christian nonfiction, I'm even testing, offering one book up front and then trying to upsell them later on. And I'm still in the testing mode. I'm still working it out. But I can honestly say that this program does work in terms of getting you to sell books. If you do decide to do this program, I advise you to be willing to work, to be willing to test things and make it work for yourself. The program gives you a system, a system that works, but you have to make it work for you. You gotta be willing to put in the work, put in the test in, think and use ideas in order to get it to work for you. So be willing to put in the work, put in the time to make it work for you. And that's my advice to you about this. And I'm really grateful to find this program. And it has really made a difference in terms of being able to sell books. And I really believe God have given me the opportunity to learn about this program so it could sell these books.

Video transcript: Hi there, I'm Adie Starling. I'm a fantasy author. I've been writing and publishing since 2012. I've got a good backlist and I had an established Shopify store which was probably about six months, seven months old when I joined Ammo. So why did I join Ammo? Steve's program has been on my radar for a few years, but the timing never seemed right to do it. I knew I was going to do direct sales at some stage in my career and I decided that 2024 was the year to do that. I looked at a few courses, bought another course before which was absolutely wonderful. Loved it. Came out of the other end of that knowing a lot about direct sales and had a really, I have a very good store setup and, and all my cloudview and everything set up. But what I really needed to do was up my selling game. And I think for me what Ammo has been most useful for is selling. And click testing was something I was aware of. I've been doing it for a couple of years following somebody else's advice in the industry. But Steve's way of click testing was different. So that was a little bit new to me and I think the most important different aspect was just the way he presented the, the testing and the way it's run. So click testing works incredibly well. And then once I got to doing the directs to launching my sales ads, I click tested in September, early October, started my sales as in October, I, I hit five figures on my store by November into December. So a month after launching, month, month and a half after doing my ads as per Ammo, as per the Ammo program, I am making five figures on my store gross. So from my point of view, Ammo is incredibly helpful to show you how to sell direct. There's lots of things that was really amazing about the program. Steve keeps the information up to date. The coaches are amazing. So if you hesitating about getting the course tier that gives you access to the weekly course, the Q&As, I would actively encourage you to just go for it because I think I've found those incredibly useful. Not just for the information but for the community feel that you get. It's writing is a learning job and being in that program and being able to have two meetings a week with like minded authors is really helpful. And you can not just ask questions. You'll learn a lot from what others are asking and are saying as well. So conclusion is Ammo worth it? Yes, definitely worth it. I think you need to be at the right stage in your career to do ammo. From my point of view, from my experience, you need to have a complete series or near complete series at least. If you have several series, ammo will work incredibly well for you. You need to know Facebook ads. I although Steve will go through the Facebook ad setup with you and click testing, if you come to Ammo knowing Facebook ads already, that will reduce the time it will take you to become profitable. So from my point of view, if you're an author who are several years into their career, you've got complete series or several completed series, you know Facebook ads. You just need to up your game and you want to try Direct. Ammo is fantastic for that. So that's my advice for you. So I'm hoping that I see you soon in the Q and A course and that will be welcoming you in Steve's ammo group soon. Thanks.

Video transcript: Hey, my name is Adrian Hines. I am a Christian nonfiction author. And basically the type of books that I write are spiritual discipleship growth books that help Christians to mature in their faith with God. Now, the reason why I decided to join the MO program is because I have a marketing background. Been involved in digital marketing for the past 14 plus years and I've been talking with some colleagues about conversion rate optimization. It's basically a fancy term to say how can you increase the amount of visitors or sales, whether on your ads or to your landing page. Sales page, right. And so I've been looking to invest in that area outside of just me writing books. And there really wasn't that much stuff out there in the marketplace to invest in. You know, you may see a blog post here or there, but no courses that I personally saw through my thorough research. And so I saw a yellow ad with black text on Facebook talking about authors or click testing. This is the best way to do it if you're an author and whatnot. And had already really wanted to take my author career seriously, you know, been I wrote two previous books and before I wrote this third book, I was like, I'm really going to go deep and really promote this thing well. And I just knew that paid advertising was the way to go. And so, long story short, I saw the ad, um, I actually decided to click on. I had probably seen the ad before, but just didn't pay any attention to it. But something this time around, I think it might have been Guy just telling me click on the ad or something. I clicked on it and I watched the video that was about 47 minutes long. I thought it was brilliantly written just from a psychological standpoint with marketing and whatnot, hitting on my hot points or hot buttons, creating the desire, you know, already speaking to the thoughts that was going on in my head. I was like, this dude is brilliant. Like it was, it was so engaging, like you couldn't even pause it. But I watched the whole thing and I made the decision to invest because I really believe in the books that God has given me to write, to be able to help people. And I just decided to go all in with it. And so is Emma legit? Useful, helpful, thorough, professional? All the above? Absolutely, yes. And the advice that I would actually give to authors who are considering joining the program is, look, if you're going to take the time to plan your book, write it out, you need to take the time to actually promote it, consistently promote it. And if you believe in what you are writing, that it can actually help people change their lives, then you need to take the time to actually promote it. And this promoting, this marketing, what we call in the marketing world, is not just a one time event. It's an ongoing thing. And I fully believe in everything that I've learned and continue to learn through the MO program. And I would just encourage you to invest in yourself because you're going to be investing in your potential audience that wants, that want and need your book. They just don't know that you exist. And so that's my word of advice. Steve and team, I really appreciate everything that you do and what you continue to do. Thank you very much.

Video transcript: Hi, authors. Just give me one minute to tell you about a program that changed the course of my business. Back in 2019, I was making on the low end of what was considered a full time income from my author business. And I ran into a program called Ammo Author Marketing Mastery Through Optimization, taught by a man named Steve Piper. And I took that course. And I learned so much from Steve and from the other participants who took the course, because you not only get access to the course, you get access to a group of people who are also going through these steps with you and what they've learned they can teach you, and then hopefully what you learn, you can teach them later on. It's been a great program for me. It has really increased my profit line. I just did my numbers for 2024 and I made just under five times what I was making in 2019. It's been a lot of hard work. But Steve not only teaches you about marketing, but also about like, how to test covers and how to test blurbs and really learning and, and niching in on who your target audience is and that sort of thing. I've learned so much from him, from the program, from the other participants, and I really feel like any author who's willing to put in the work and follow the steps that he lays out for you will benefit from this and your, your career will really take a step forward. And I can't recommend the program enough. I hope that you'll give it a try and that it will benefit you as much as it has benefited me.

Video transcript: Hello there. My name is James Bateman. I'm a new author of my debut novel, Savior of Lost Souls, which is in the genre of urban fiction and dark fantasy. And I suppose you class it as thriller as well. What made me decide to join the click testing program? Well, I've spent quite a lot of money trying to get my book marketed, going through sites like Fiverr and using and hiring people that are professional marketers to try and get my book known to the wider public. Now, I did see some results, some, I suppose, minimal results, but I did come across Steve Piper's click testing. I saw it actually on a Facebook ad, probably through click testing that Steve had set up for the program itself. I did some research, I went through, looked at the testimonials of other authors that have used his methods and I bit the bullet and I went for it. And I've got to say, I don't regret it whatsoever. It has been an absolute godsend. I've learned so much around marketing, so much in terms of what people look at when they're looking at ads and what makes them click through and what makes them actually buy the product as well. If you're an author, whether you're new or established, and you're looking to increase your book sales, I would say absolutely go for Steve Piper's click testing for authors methodology. What advice would I give to others considering the program? Well, have a look at, have a look at your, your previous sales. Have a look at how many, how many sales you've actually received and the amount of money you spent through marketing. And then have a look at the, the cost of, of Steve Piper's method, which isn't necessarily cheap, but I think you pay for what you get. Now if you add up all of the, the money that, and certainly in my case, add up all the money that I've spent on marketing compared to what I spent on Steve's. It's, you know, Steve's is a drop in the ocean in comparison to what I spent in marketing. And I'm already just the, the actual testing itself. I finally finished my, the last of the click test. I'm looking forward to getting stuck in and actually getting the ad out there where I am absolutely certain I will see, see more results. I'm also looking into, into purchasing the Ammo version four and I'll, I will be doing that and I'll, I'll let people know the results of that as well. You know, I think selling directly to, to, to, to your reader base rather than through sites like Amazon is certainly something that I'm really interested in looking at and learning about. Thank you, Steve, and good luck to anyone else that's out there looking to promote and sell their work.

Video transcript: Hi, my name's Chris Vincent. I do the marketing and all the non writing tasks for my wife whose name is Yvonne Vincent. She's written a series of cozy murder mysteries set on a little island off the coast of Scotland. We've done reasonably well with these. We've been doing it for two or three years. It's our full time, for both of us, it's our full time occupation. I'm reasonably adept at using Facebook and other marketing channels, but I did the click testing course because I felt that I could, that there was room for improvement and the evidence seemed very. That this could improve. Things seemed very good. So I invested in ourselves and I'm glad I did because the course was extremely good, easy to follow, logically laid out, well presented. I've done a variety of courses and this one was particularly good. I followed it exactly. I've implemented it, some of the, well, some of all of the lessons therein and it's bearing fruit already a couple of months in. We already sell to some degree direct via a website, our author website, as well as principally via Amazon. But I want to increase the percentage of sales that we're getting from direct selling. And so I will more than likely be doing the ammo course based on the fact that I found the click testing course so well presented, logical, etc. I would definitely recommend the course. It's a financial outlay, but as I mentioned earlier, it's about investing in yourself and yes, I would recommend it and I'm looking forward to doing the ammo course. I hope that was helpful. Thank you very much and good luck.

Video transcript: Hey there. This is David C. Hoke. I wrote Marav and Pistol Jake. I'm a fairly new author. One is action Sci Fi, the other is a western Rob I'll hopefully turn into a series. I decided to join Click Testing Program because I have done marketing myself a day job, but mostly marketing for retail or trades. And marketing for the book world is unique unto itself. And I thought there was probably things that I knew how to do that weren't translating to the book world. And I wanted to follow a proven path that somebody else that knows marketing. I figure with my marketing knowledge I take what I know and learn from somebody else that has experience doing book marketing and maybe up my game and improve my skills as a marketer for my books and sell more books. So I did so. And I will say that what was most impressive about it was just in the clip testing phase before I even had a finished ad. I was selling more books with the test ads than I was without them. And that was when I experienced that I was like, okay, we, we got something here because I'm, I'm selling and getting reader selling books and getting readers just off of the test ads. Not even the full fledged ad. That was kind of mind blowing and that totally confirmed the legitimacy of it. And I've had my best months using the Click Test ammo program than I ever have without it. In fact, I more than doubled my previous high of pages read on KDP in my first month and I'm exceeding that since then. So best months easily using this than I did without it. So it's been nothing but successful so far. I don't expect that to change. And now I'm implementing Click Test ads on my other book and I'm in the process of doing that. So if you're watching this testimonial and trying to decide, all I can tell you is if it sells books in just the testing phase, which it did for me. I mean, my goodness, I mean how much proof do you need? I mean, what even the tests do better than you did without it. I mean, that's it kind of blows my mind. I'm still trying to get my mind around that. So anyway, if you're considering, I would just rip off the, rip off the band aid, just dive in and do it. If you're serious about becoming a sustainable author that gets your book seen by people you don't know and sell more books so you can write more books. So if you're on the fence, and I'll tell you this, I know I mentioned my previous experience in marketing, I honestly probably would have had the same results without my own personal experience, because it goes, like, literally line by line, step by step through the program. He's literally telling tell you what button to push. Like, literally tells you click this, type this, that kind of thing. So your own experience is really not necessary. So if you're on the fence, I'd say do it. It's worked for me. Thank.

Video transcript: Hi everybody. My name is Kristen Helmstetter and I write books in the nonfiction area. Coffee Self Talk is one of my books that I wrote that we originally self published and had success with Facebook ads on our own. This was before I knew about Ammo and that was back in about 2020. We did very well and ended up selling the rights to Penguin Random House, which was awesome. I subsequently published a number of other books that were self published to follow along. And then Facebook ads got kind of wonky and we were not able to have as much success with Facebook ads so we stopped. But we recently found Ammo and we were just inspired by the testimonials and that there is a way to do Facebook ads with click testing which we had not done before. So that is new to that. This is new to us and we love it. I love the step by step easy instructions. I like the videos, I like the course, I like everything about it. And we are very excited because we have had responses to our ads. So it's too soon to tell for us as far as profitability goes because as I record this, we are in the holiday season and so numbers are a little wonky again. But we're very excited about using click testing for things like covers and having a direct sale store which we did not have. We're going to build one of those and just all kinds of things. So love the program, highly recommend it for all self published authors. Very excited about this. Let me see, is click testing legit, useful, helpful, thorough and professional? Yes, I believe it is. I mean it's. It's a process. It does take a lot of work. My husband helps me with all of this, so I'm glad to have that. It is, yeah, there's a lot to it, but it's step by step and I believe that once you get it going and set up, the maintenance will be easier. It's just you got to get started, right? And what advice would I give to authors who are considering joining the program? I highly recommend it. It's given us a whole new look on Facebook advertising that we hadn't known about before. And so yeah, we're excited. So best of luck to all of.

Video transcript: Hello, my name is Lionel Kles. I'm an author. I write self development books and fictions. The reason why I decided to join Steve Piper course is like I think a lot of authors and he really highlighted in his presentation you've got books on Amazon who doesn't sell and no one find. And he made me realize few things and were true where you forced to do your own advertising through the course I realized also the COVID and the title of the book where I maybe also need to have a review. And for the last few weeks I've been doing this on a particular book. I'm tired. I can see the Christmas market now. And it was. I can say a very good. The course himself is amazing because Steve gave you I can say clue all the time what to do not to do. And also how your market can react to your. To your. To your product. And he make me give me. I can say a few. I had few light bulb moments and aha moment where it was very very amazing to to know someone do it and. And he's successful at it. That's me. I really. I really appreciate and I also appreciate the. The clarity of the information supply. Will I recommend this program to anyone? Oh yes. If you are an author and you need to sell books and this is what author must do is not just to have books on Amazon and wait for God to help them. Please do it and follow the step. As it is I'm looking for the rest of my journey. And what I like also about Steve Piper is if you send an email you receive an answer and because before buying the program it was something advertising a question and I asked the question and say if it was legit and they legit and I was very happy and pleased to find out they've got a great customer service. It was very helpful. And yeah I'm really looking. I'm really looking to the future and to my next step in my journey. Thank you.

Video transcript: My name is Sean and I've been involved in the publishing industry since 2012. I bought Click Testing for Authors as although we've done a lot of marketing and we make a bunch of sales via email marketing, other methods, we haven't really touched on paid advertising. It's something we dabbled in in the past, but we haven't actually been able to make it work. So I thought, I'll get this and give it a go. And while it's still early days and I've just gone through the course, I know it actually recommends like, do everything step, step, but I actually like going through the course, getting an overview of everything you do and then putting into practice, which is the next step, which I'm going to do within the coming week. I can already see it's going to change how I've done paid advertising previously. I've just basically thrown stuff against the wall, put together an image, text and a title and the rest and then just done maybe 10 of those and just see what worked. And I've had some success with that, but never to the point where it's got to a profit level where I'm happy with. But this strategy in Click Testing for Authors, where you basically test different elements individually and then you put it together to perform winning ads, I can see how it would definitely. Well, first of all, before anything else, it would definitely change the approach of how I approach paid advertising. It seems a lot more strategic rather than just me randomly just doing whatever comes to my brain. You're actively seeing what people want and they basically vote with their clicks. So I can definitely see how that's beneficial. So, yeah, I personally recommend Click Testing for offers. I'm 100% happy that I bought it. And yeah, if this sounds like something you'll be interested in, maybe it'll be right for you too.

Video transcript: Hi, my name is Jessica Ashley. I have been writing since 2016. I've written and self published over 60 novels, one of which hit the USA Today bestsellers list. I recently made the decision to unpublish all of my previous works and move into Christian romantic suspense, and it was a bit scary to make that jump. But I also knew from past experience that I wanted to go wide and I wanted to sell direct. I wanted to be able to have that direct communication with my readers so that I can hear their thoughts and we can talk about books and my characters and everything like that. And I also wanted to be able to scale my business more effectively without having to rely on the pay delay that Amazon and some of the other platforms offer. I have been doing Ammo for the last three or four months. Like just flat. I've owned it for a lot longer than that, but I finally sat down and dedicated time to it and it has been a game changer for me. It has been one of the best decisions I have made. Ammo is worth every single penny I have taken. I can't even count how many classes I've done, mentorships. I've done everything under the sun that other authors have claimed. This is the golden ticket. And the work that I have put into Ammo, this is the first time that I've seen it come back and stay steady and grow. I have only been running my ads for a month now, but my profitability is already substantially higher than most of the other platforms. My gross sales are competing with Amazon now and the more that I tweak my pages and the more that I tweak my ads, I see growth. For the first time in a long time, I am seeing growths. And this is from a brand new pen name with only five books out. I could not recommend the Ammo program more as long as you're willing to put in the work because it is a lot of work. It's been late nights and weekends and early mornings. I. I homeschool my kids and so but I write full time and so it's been squeezing it in amongst all of the other life things, but it's been worth everything, every single moment that I've put into it, every penny. I. I could not rave about it more and I hope that you're willing to give it a try.

Video transcript: Hi, my name is Jacqueline Purtle. I am an author of In a Self Help Genre and Personal Growth and I've done the Click Testing program and then I moved on to the M.O. the whole program. And I love it and it's really helping me to understand my business and my, you know, to direct sales and to have connections with my readers as well. I love their teaching and yeah, technically I'm not, you know, the best ever, but I'm learning and even there are a lot of hoops and whatnot to take, but I'm learning and I see that I can actually conquer it and also like, it makes me empowered, right, to know about my business and how to direct sales, the whole ads and everything. And also I've joined already some calls and I love the people, I love the community and how they're answering and it's a lot of fun. Lots of professionalism and advice to fellow authors is to take the leap and go with emo and do direct sales. That's like one of the most profound experiences for me. Direct sales of my books.

Video transcript: Hi, my name is Robin Elba. I write some non fiction and I also write thriller fiction as well. Over the last 20 years I've been very, very productive on the non fiction side and it's worked incredibly well. Basically Amazon has done a great job of marketing my books into the niche that I work into and that's get things running along nicely. The only problem is that Amazon are in complete control and I'm not over comfortable with that considering that sometimes the royalties drop and they've got complete control over everything in terms of the marketing and the price structure of my books. So I've gone into fiction, thriller fiction and I've written three books and they sell okay. Not great, but okay. I've got a lot of experience with Facebook and Instagram marketing. I've done all the courses or I've done a lot of courses over the last few years and I thought I'd give Steve's course a try. I do like to try and keep current with all the latest trends. As soon as I started putting testing for authors, it started to generate sales straight away, pretty much day one. And I was amazed. It was very, very impressive the way that the system worked. So I then progressed all the way through the course, got myself to growth ads and I'm probably selling 10 times more books on a daily basis than I was even a month ago. This is really, really clever stuff and it's very, very cutting edge. I'd also like to say that the course is presented in a very professional way, very professional manner. Steve does a great job, his team or whoever puts all this together do a really, really good job and it's very, very easy to follow. I didn't have any problems whatsoever. I just went through the course seamlessly and everything so like came into, into progress and place as predicted. So for me I couldn't highly recommend this course enough. If you're thinking of giving it a go, give it a go and good luck in the future.

Video transcript: Hey, I'm Elysian Hunt. My husband and I have just gone through the entire click testing training. We have been putting it into use. We have released two brand new series under brand new pen names. Within the last 30 days we have sold well over 500 books, which for us is phenomenal. Most of those sales have come from bits and pieces of the click testing course. I don't think we actually have a finalized ad running yet. So those are all book sales we made just during the testing process. One of the books we released hit best seller the day it released. Other one has been top new release in its category for almost a full month. I could not recommend this course more for other authors. I write really wide across genres so I have one sci fi series, I have one rom com series and I have a lot of other series that will be using this on. Like I said, I couldn't recommend it more. Excellent course, so detailed, so easy to work through. My husband had no experience on a computer at all and he has really been the one to take over the marketing and he absolutely loved the course. He said, I love making ads. It's so fun because I know what to do and I know how to know if it'll work before we even move forward. So absolutely this course is a must for authors who want to sell books.

Video transcript: Hey, folks, My name is Ronnie Tallent. I'm a writer based in Charlotte, North Carolina. We have a series on autism and another activity book series that we're marketing currently. And I just wanted to take a couple minutes and chat a little bit about the click testing and the Ammo program, and specifically about the Ammo program, because I think that that's it's fantastic course for people that are looking to market their own books. So I've been writing and marketing my own books for probably about 20 years now. And even though I felt that I was pretty efficient at getting things down on paper, the marketing process, I really need a little bit of help with that as far as the analytics is something that I've never been tremendously strong with. But this program, both click testing and the Ammo program, did a really good job of focusing myself into what's important and really giving me some benchmarks to go by to make sure that everything was done the right way. But one of the things that I specifically liked about the Ammo program that was really helpful was they've archived training with their author community for the training calls for years. And each one of these calls is like an hour long. And what it does is it does a really good job of when there are new authors or authors that are just starting out with the course that are having some obstacles or some problems. It actually shows Steve going through those questions and those obstacles and showing them how to overcome them. It's tremendously valuable. And there's a ton of that in the Ammo program. So if you're a writer that's just thinking about marketing your stuff yourself, this is a roadmap that shows you, step by step, how to do it the most efficient way possible. Highly recommend it. Thanks.

Video transcript: Hi everybody, I'm Britt Daniel and I'm a doctor, a neurologist, retired now as a headache doctor. And I have a big migraine blog on where I do podcasts and YouTube videos, videos, things like that. I'm also a writer and I've written a large book about Titanic. I got kind of interested that years ago and I'm writing a mystery series about a doctor who apparently tries to solve mysteries, which I've been having a lot of fun with. And I've also written a number of neurology books. I have a large 553 page book on migraine which is my second edition because I was a headache guy. There's a lot of good advice for migraine. Helpful. I've written the only book on transient global amnesia in America. I'm competing with a guy from England. And intrinsic global amnesia is an unusual medical problem where people lose temporary memory and it comes back. It's sort of benign, but very interesting. It is the ultimate problem in neurology to sort out what it is which causes it. I've also written a smaller book on migraine, books on panic disorder, carpal tunnel syndrome, and another useful article on benign essential tremor. So I started to join the AMO program because it looked like it really worked and it was full of people that were successful. I like a lot of the advice and orientation that Steve gives. I think he makes a lot of sense and I've enjoyed talking to other authors through the Ammo Facebook program, the blog. I think Ammo is a legitimate, useful, helpful problem and it's helped me a lot. I'm really just getting started. I've put my first blog ad out just recently and I would give advice to people who consider this to really take a long time to sort it out. It's taken me up to a year to even sort out the program. So anyway, good luck to you all. I appreciate you listening to me. Thanks. Good. Well, I hope you're going to do well with your migraine. Sorry with your writing career.

Video transcript: Hello, my name is Jens Getty boye and in 2009 I moved from Denmark where I was born with my wife and two kids to Florida. And my wife at that time was a published author in Denmark. So when we moved here 2011 we started self publishing because she had so many ideas and wanted to write so much. And in between my jobs I was working as a cameraman for a TV station. So that had the earthquakes and stuff. Then I had time to do the publishing for her, but it was like no sales at all. And then suddenly I lost this eye to fireworks and I couldn't work as a cameraman. So we put my pension and all in to make this self publishing work. So I sat down and studied for for three months where I couldn't do anything else because the bones had to grow back together and that was our sole income. So we were just like dirt poor for two years with two small children. And then after we gave ourselves eight months to get this going and after that eight months we earned our first thousand dollars which we later found out that bookbub was starting up and actually used one of our books and it just makes some good sales and then it went up there and we have had incredible success especially with KU on Amazon and we earned six figures for like during all Covid. We earned a lot of money and then sales started dropping so. And I can just see they keep on dropping and Amazon is not doing anything for us. So that's when I heard about them. Of course I want to start selling our books for ourselves and also get some more sales from the paperbacks. So. So I just really enjoyed the course. It was super good. Of course when you've been in the business, I feel like an old dinosaur. So we've been in for so long then it's. That's a lot of stuff I already know. But there was some really very, very, very valid things that I learned especially about the whole mouse flow and checking and split testing pages. And I've always split tested Facebook ads when since I started but. But this was just more thorough and just had all the details. So I really enjoyed that and enjoyed the whole part about how we can split taste different landing pages and stuff like that. So now we're starting out with audio and payback because we still have our main income from the ebooks on ku, so we can't just pull them out because then we're gonna lose like 65% of our monthly income. So that would be. I've done it gradually because Willow Rose had written 100 books. So I took all the fantasy books out of ku. So I'm gonna do like this. Just kind of like two stores. A paranormal romance fantasy, Willow Rose Store, and a mystery thriller, Willow Rose Store. So that's kind of the thing that we're gonna focus on. But it's a lot of books, and that's what takes the whole time. I have to upload all these books. And I just started out with the paperbacks from a POD from bookvault and. But my plan is I'm talking with E. Landers to get them from them instead because I think bookvault is really. It's a problem. It's in Britain because of the time difference, so it takes forever to get any answers. And Elanders seems really, really good. So my advice to other authors is to definitely do this because I think that's the future. Selling the books by yourself and not be dependent on Amazon or Ingram or any of the other places. That takes 30% plus from your royalties. So I just want to give thumbs up. This was an awesome course, and I'm just in the beginning. There's so much more to learn and I look forward to it. Thank you.

Video transcript: Hi, my name is Donald Lee, and despite my white hair, I've only been an author for five years. And in that time I've written and published four books, all nonfiction so far, and I'm basically a spiritual author. My first two books were completely spiritual, and my most recent two books are also still partly spiritual. And I just decided to join the click testing program because, you know, I'd spent a lot of money on other author marketing programs and I just couldn't get anything to work. I couldn't get ads that would get attention or sell books. So I tried the click testing, and it's a good program, it's a lot of work. And I worked through it, and there was frustrating times, of course, but I managed to develop ads that actually got readers attention. This was so exciting for me. So the click texting course, it's professional. If you're a professional author and want to be able to make sales and sell books online, you need click testing. You know, whatever you're doing now can either be made better, or if what you're doing now doesn't work at all, click testing can help make it work. So I highly recommend click testing for authors. It's a great program.

Video transcript: Hello, I'm Greg Acuna, and I write spy thrillers. Well, what made me decide to join the Amril program? Well, I guess I'll have to tell you my story real quickly. I was a struggling self published author. I don't come from a writing background. I don't come from a publishing background or a marketing background. I was a pilot. I was a air Force pilot, just like Steve, and later on, a commercial airline pilot. But I had three books out there, and I used a self publishing service to get those books out in the marketplace. When the third book went live, I said, I really got to get serious about doing this marketing thing. So I became a sponge for information. I learned everything I could. I searched the Internet. I found the creativepen.com. i found Mark Dawson's ads for authors, Nick Stephenson's first ten k readers. And those were all excellent courses. In fact, Mark Dawson's ad for authors course, you know, took me from square one, not knowing anything and how to set up my ads. And I started using, you know, Facebook ads, Amazon ads, book club ads, bargain booksie free booksie, fussy librarian. I was doing everything. And I guess you could say that I was somewhat successful. After all, I was starting to sell books. Up until that time, I wasn't really selling any books. At the end of the day, though, however, I took a step back, and I realized I wasn't making any money. I was spending about $1,200 a month on overhead and advertising for two or $300 in net royalties. In other words, I was losing anywhere from $900 to $1,000 every month just by keeping the doors open. On top of that, I was doing all the work and getting the least amount of money. Now, there's something wrong with that picture. I don't mind doing all the work, but if I'm going to do the work, then I certainly want to get paid for it. Well, then one day, I was scrolling through my Facebook newsfeed, and I saw this ad from Steve Piper. He's advertising for his ammo program, and he's hitting on all the right cylinders. I think he started out with something like, are you tired of the Amazon Hamdan wheel? Are you doing all the work and not getting any money? Well, sell direct and do so profitably. Learn more. And of course, I clicked on the link, and it took us to a very short video. And in this little video, I'll never forget this, he showed a couple of graphics, and you'll have access to those exact same graphics. And he talked about business. A traditional business. And you show this one graphic. It says, okay, here's the way a traditional business works. Let's suppose you own a food truck, for example. Of course you could sell widgets or whatever, but let's just use the food truck. Obviously you're going to have overhead and expenses associated with operating in a food truck, but as the owner of the food truck, you're going to cook the food. In other words, you're going to develop the property and then you're going to sell it to customers. And those customers pay you direct as opposed to waiting up to three months to get paid, not to mention carrying the credit card balance. Then he said, why can't your author business look like that? And it certainly struck home to me. And then he showed another graphic that said, now let's take a look at a typical self published, independent author's business. And he showed the madness model, and I'll never forget this. And of course it showed you develop the intellectual property. And then it said, okay, well, you take the word document and you take that file and you upload it to some sort of aggregator, like drop the digital or smash words and then turn up to retail sites like Amazon and Barnes and Noble and kobo, etcetera, etcetera, etcetera. Then there's all these peripheral sites that sprung up around the edges that pop up on your Facebook newsfeed wanting you to market your book through them. And then in turn your book gets uploaded to those retail sites along with 60 million other books. And they sit there and they say, well, if you want to sell the books, you got to advertise. And so you start advertising. You start using Facebook ads, Amazon Book pub ads, et cetera, et cetera, et cetera. And you start pointing people to the Amazon sales page or the Barnes and Noble page or whatever. So now when a customer buys a book, of course Amazon takes their cut because they're selling the book. And those other companies, those aggregators, they take tarot cut. And then of course, your advertising costs and what's ever left over is pocket change. And you did all the work. That was me. So he simply said, well, why can't your author business look like the food truck guy, where you develop your intellectual property and sell it directly to customers and you get paid as opposed to waiting three months and do so profitably. And of course, Steve went on to mention that, you know, this is the first step is to join the author, the animal author community and learn how to do this. Now, it's a lot of work. This is not a turnkey operation. You don't just pay your entry fee and then sit back and wait for the big check to come in. It's a work program. Steve will teach you how to set up your own direct selling store so you can sell your product directly to customers, just like the food truck guy does. And that way, you get all the money, as opposed to somebody else.

Video transcript: Hey, Steve. I just wanted to thank you. I've been a bookseller for a while, and I love the tips and tricks that you gave us to use. I can't wait to implement this. To have good creatives at the beginning is only everything for us to get our cost of acquisition down. So I appreciate the structure of which you gave it to us, and so I appreciate you very much. Thank you. Have a good day.

Video transcript: Hi, my name is Claire Boston and I write small town romantic suspense. I chose click testing because I liked the idea of having a data driven process for creating ads and the program definitely gave me that. I did have big issues with my testing however, I'm australian trying to advertise in the US and to get through the three. Sorry. The six Tests took me four weeks and only one test going to round two and it cost me over 1700 australian dollars, which I knew wasn't the kind of normal results for the for the program. I did start a campaign with my winning ad and I wasn't making a profit. So I purchased the consulting calls and discovered my results were in the top five of worst results Steve had ever seen with cpms of over dollar 200 rather than about dollar 40, which is more normal. With Steve and Naomi's help. We tried a bunch of things to figure out the problem and in the end I stopped my us ad and started click testing in Australia. My results were immediately better, with tests finishing in 24 hours and cpms about $7. I'm not sure why the US wasn't working for me. Maybe because it's an election year and I'm a foreign person. Advertising in the US. What I did find was that the consulting calls were extremely helpful and so I'm going to upgrade to the full ammo course so that I get those calls and I can continue refining my sales process and maybe one day get the ads working.

Video transcript: Hi, my name is Autumn Dawn. I write futuristic and fantasy paranormal romance. I joined the click testing program because I decided it was time to grow up and learn advertising. It seemed like it was going to be very boring and it was just the adult thing to do. But it turned out not only is it actually pretty fun making creatives, I'm actually pretty good at it. So would I recommend it? Definitely. I waited three months before I did a review because I wanted to make sure that it was working for me. It works and as long as you follow the steps, you're going to be good to go. And I think I'm going to go on and do the second program, ammo number four. And yeah, I would definitely do this. If you want to make more money, do be prepared to work hard. It is challenging, but if you're smart enough to write a book and you can follow instructions, you will be okay. Have fun.

Video transcript: Hi, my name is Matt Hartle and I'm a member of Ammo. I write science fiction books, kind of in the Hunger Games genre. What made me decide to want to be part of ammo is I was looking for a way to be. To be a successful, independently published author. I'd spent a lot of time soliciting agents and just wasn't getting anywhere with that. I put a lot of time and money into trying to sell on Amazon and wasn't getting anywhere with that. And I had this terrific passion, have this terrific passion for writing, but there just wasn't any way of, you know, finding a financial benefit from it. And then I came across ammo and it's completely changed all of that. What's cool about ammo to me is that what you're going to learn is how to sell books. But the way you're going to do that is to build a business. So you have to know that it's not an easy thing to do, it's not simple to do. There are caveats. You need to have enough material to sell. You need to be able to hop onto a computer and be, you know, pretty proficient. The videos are phenomenal and they lead you through step by step. So all the information is there, but it's going to take a lot of time for you to put in. But it's such an affirmation to you and your writing because it really is a way for you to become successful as an independently published author. And it also gives you access to a community of other like minded people who are writers and also on this independent, you know, direct sale journey to sell books and become financially viable as an author. And there's just so much benefit from that community. So I would absolutely recommend it without any hesitation. The ammo program. Again, it's very important that you understand what you're getting into. And I think they do a really excellent job of laying it out. But it's kind of like anything that's worth all the time and the energy, it really will pay off, and I think you'll feel like you're building a terrific business. Best of luck.

Video transcript: Hello Steve and team. Greetings from a Valley United States Air Force Academy graduate. I am Ba Vonc. I am the creator and author of the Primeval Origin science fantasy series. Recently I decided to change my marketing approach from the typical indie author Amazon experience mixed experience as I think everybody has, to a wider distribution model that includes email marketing and direct sales. While in the process of identifying and putting together all the tools and the processes to make this change, I came across your mo click testing for Authors education program. I find your program's content excellent and pretty much spot on, greatly reducing the unknowns and risks associated with creating ads, something I've been having a difficult time with for some time. I'm now completing the lessons and applying your process. And I've already developed dozens of high converting CPC and CTR ads that have already brought in customers to my Amazon series page all during the click testing learning experience. And this is all without the Facebook and Instagram optimizations that a true market campaign would take advantage of and something I'm looking forward to applying. Simply put, your program does work now while I'm putting all the remaining tools together to productively work direct sales. Your lead in to the ammo marketing follow on program has piqued my interest. I'll be buying it shortly and with confidence that it will help streamline my final efforts to transform my authoring business from the narrow Amazon experience to the wide distribution model, including direct sales using email and ads. I thank you very much for the development and the marketing of these programs to us. They're of great value and for pretty much any indie author that is looking to sell books by the thousands. Take care and I hope we can talk sometime in the future. Bye.

Video transcript: Hello, I'm Amanda Reed. I'm a pastor and a teacher, and I primarily write books, christian books, books on christian living and christian life. So those are non fiction christian books. And the reason why I did this quick testing program is it's very difficult to advertise books. You have different platforms, like Facebook, advertising on Amazon, other sources, and it's definitely a difficult process. I wanted to find a way to optimize my marketing plans for my books. And so I saw the click testing program. I tried it out, and what I got from it, first of all, is just how to, first, how to use Facebook advertisement better than what I was doing before. But more importantly, I was able to test the different marketing blurbs that I have and see which one work with readers that are interested in my books. And it gives you the chance to look through the different taglines you may have, the different blurbs that you may have, the different statements that you may have to advertise your books and see which ones actually resonate with your readers. And then it goes into the type of images that would resonate with the readers for your books. And sometimes it was surprising what actually comes out on top. So that was very beneficial, going through the program, seeing what kind of blurbs actually work, what kind of taglines work, seeing what kind of images work with readers. And then after that, I'm really just in the beginning of this, I just completed it, so I want to see what happens next. But now I have a better idea of what works and what does not work. And what I would advise anyone that takes on this program is make sure you go through each of the steps and be diligent in completing every part of it and it'll be very beneficial. Right now I have several transformation statements, several problem statements that I could use to advertise my books in different scenarios. And it's something that I'll be able to use over and over with those particular books. So I'll definitely recommend the program for you to use.

Video transcript: Hey, my name is Raul, and by trade I'm a critical care nurse. And I lived through the whole Covid thing, which was really hard. But from it, I gather a lot of stories. So I wrote a book called Injection of Faith. So when I speak to audience, the book sells really well. But online, I mean, it's just one title among millions and millions that didn't have an idea of how I was going to sell it. And that's when I came across this program. Now, I do have an entrepreneurial side to me, and I actually do sell other products on Amazon, and there's a few products I had great success with. But the reason I was successful with those products is they were data driven. I found out what people wanted, then I found the product and I gave them what they wanted. And that's what caught my attention about this program. This is 100% data driven. It's not about what I like. It's not about what I know. It's about what people like and what they know. And boy, the lessons I learned, they did a much better job. They showed me a much better approach than even what I was using with my own products. So I loved the course. It was a win. I got some amazing winning ads, and it was a big yes for me. I'm glad I did it. And you will too. It is work, but you gotta follow the program step by step. It'll get you there.

Video transcript: Hi, my name is Shelley Crowe and I wrote the book steal the pain for women who have big hearts, a practical, spiritual guide to recovery from pain and heartbreak after breakup. And writing a book is already a big task, but learning how to market that is a whole nother beast. And I was searching online for a program that would help teach me and I was really drawn to click testing and I've gone through the whole program and I have to say it is phenomenal. I love how simple each lesson is, broken down into chunks that are so easy to accomplish. And then it really gave me the insight of what I need to do as an author to actually be successful. I feel like the information was just top shelf information, so I would recommend going through the program. I've looked at so many and this one just has it all and so grateful to be doing it and I'm moving into the next program, the ammo, and really excited. Any advice to authors who are considering joining the program? Just do it. It's not expensive at all compared to what's available out there for authors, and it has the most precise information for you and really helps you understand building ads and how they work in the social and online world. And it's very simple. Even if it's all new technology, I would not have been able to figure out how to use that technology by myself, which we all know that you need to be. Doing Instagram and Facebook posts about your book and navigating how to do that would have been pretty challenging. And so just love the simplicity of all of it and just go for it.

Video transcript: Hi there. My name's Larry. I don't actually write. My wife does all the writing. My job is to try to figure out how to sell it. So I decided to join click testing because our book sales were not very good and this promised to be a way to change that. So I gotta say, the, my experience with Facebook ads and Twitter ads and things like that is I didn't really get any payback from it, you know, spent a lot of money and got a lot of strange, I don't know, weird, weird, weird replies back. You get like a thousand impressions of something or other, but they're like robots and things, you know, nobody buying anything. So the way that this is structured, it seems to work a thousand times better. And I highly suggest getting the zoom calls that go with it. It made it much more easier to, you know, make sense of the lessons and how to apply them and how to do them and keep you on track. Right? So to do it, if you follow the directions, like instead of jumping to the end or the middle, if you follow the directions and you have somebody to help you follow the directions, that's the way to go. So highly recommend. Thanks to.

Video transcript: Hey, good evening. My name is Kai Pischel from Fort Worth, Texas. The reason why I chose the click testing program was I was looking for something to help me out with. Marketing helped me out, helped me to figure out what my clients or customers are looking for and how to market to them a little bit more effectively. Thought that this would be a practical way to use it. And so what I've learned so far, it's been amazing. So much so, that I've decided, decided to look for other classes and see what else Steve has to offer. So is it legit? I certainly think it's legit. I think the numbers speak for itself. I'm really excited about what it's doing and how it's going to help me. The advice that I would give to authors who are considering joining the program, I would say, try it out. There's a money back guarantee. Try out small payments or whatever. See it, try it out, test it. You'll see some numbers. I'm sure you'll see some results. The big thing for me was just having a system in place that once I got the traffic, I had a place to send them to. So excited to see where this journey leads.

Video transcript: Hi, I am Lauren Hirsch Williams. I am a nonfiction author, bestselling author of a book called one cents ahead about how to win a room. I decided to join click testing because I am familiar already with the concept, but when I saw some of the ads and the information that Steve was offering, I thought, wow, this is really a different take on it. And I was really intrigued and I wanted to see what he had to offer. I am so glad that I did. His training is incredibly helpful. Even though I knew some of the basics in a couple of lessons, I was shocked at how much I learned and how much I was able to dive deeper into each of the concepts. I think that the way that the program is put together is simple to follow. I love, love, love that it takes you step by step through every single thing so that you, if you stumble somewhere along the way, you can always go back and understand exactly maybe what you missed or what you did wrong or what you should be doing right. And he really teaches in a way that's almost like holding your hand through the whole process. It's really incredible. I think if you're considering taking this, you should definitely sign up for it. If you're a beginner, there's no question if you already think you know what you're doing with click testing, I still think you really should take it. Because the amount that I learned, I was surprised. I thought, another shiny object I'm just going to chase after and maybe pick up a tidbit here or there. But actually, I learned a huge amount of information and a lot about what I was missing in the past, so highly recommend this course. I think that it is fantastic and I wish you good luck with it.

Video transcript: What's going on, everybody? Ziaz Diamanti here. I write classic style epic fantasy adventures. My series, Stone and Sky is an award winning classic fantasy. You know, like the ones you remember reading. That's the kind of fantasy I like. It's the kind of fantasy I love to write. So super fun to kind of bring back that nostalgic vibe. But I'm here to talk about animo program, and what made me decide to joined the ammo program was the fact that I was selling well on social media, selling plenty of books over there. However, the problem with social media is that it's such an up and down game. It's feast or famine. And so I kind of wanted to get to a place where it was a little more sustainable day to day. And so ads was something I didn't really know how to do, and I wanted to learn from there. The ammo program is totally legit. Very useful, very step by step, very practical things that you can test and you can see if they really, really work or not. I really love that aspect of it because, you know, I don't like to waste my time. So if I can get something that step by step and gives me actionable things to do and gives me real results to look at and statistics, I love that. And so Emma was absolutely, absolutely great about that. Very professional, very helpful on that front. If I were to give you any advice, I think it's a great program. If you have multiple books, definitely check out the program. If you don't have multiple books out yet, maybe hold off until you have a few more books. But being an author with several books out, this program is crazy helpful and it's very cool. So I highly recommend it. Check it out. Bye.

Video transcript: Hi, my name is Katherine Lowe and I write. I create coloring books for grown ups. They're irreverent, they're fun. I use a pen name and I decided to join click testing because I knew that ads were how a lot of authors made money, but I didn't quite know how to do it. Also, I've been selling coloring books since 2016. And back in 2016 was really easy to go really big on Amazon. I was the first in my genre and just knocked it out of the park. And then, you know, here it is now, 2024 as I'm recording this, and it's just a different game. It's very saturated now. And so I wanted an advantage. I wanted to know how I could continue to make a living doing this work. And so I'm really, really glad that I joined click testing a couple things. One, it was actually a lot of fun, which I didn't expect, and I just loved getting the numbers and the data. And I also, I wrote down notes here because I didn't want to forget one of the things that surprised me. Well, one is some of the information I learned about my customers. Some of the things, their preferences I didn't know. So I was able to learn it through click testing. And I also learned, like reinforce some of the things I did know about my customers. So it just feels like I know them better and I can speak to them more easily. The other thing that surprised me was how much less stressful my last book launch was because of click testing. So, you know, with launches in my genre, doing street teams and, you know, advanced reader copies or, you know, not reader, but giving freebie pages and everything and getting a team together to do promotion is a lot of work and it's a lot of, it's a little stressful. There's a lot of opinions. I'm asking my readers what they want. So I'm getting lots and lots of ideas of what people want. But with the click testing, I get the data. I don't have to do a bunch of reader polls and everything. I still can. I really love interacting with my customers and fans on email, but this just took a level of stress out of it that I didn't anticipate that at all. And it's a very professional program. Steve does a really good job explaining everything, walking you step by step through how to do it. And I will say, I don't want to give Steve a bunch of, you know, people emailing him and inundating his inbox, but I did email him a couple times. I had questions and he got back to me right away. He was very thoughtful and friendly and thorough with his answers and it really helped me. So I what advice would I give authors for considering joining the program? I would say do it if so. Steve does talk about how many books that you need. Make sure you have enough books in your catalog or you're prepared to create that in a short order. But if you have the books in your catalog you are willing to do some work. The click testing was work, but once you figure out how to do it, it's very doable. It's just a learning curve like anything that's worthwhile. And I would say definitely look into this program. It's legit. I've done a lot of marketing programs, a lot of business programs and I like this. It's very systematic, it's very by the numbers. It's quantifiable, really friendly people. So that's my input.

Video transcript: I started Mo because more than anything, I wanted to sell my books. I love writing them, and I want people to read them. And although I was already doing Facebook ads, they weren't working as well as I wanted them to. So I needed a step by step plan. No guesswork. A plan that works. And that's ammo. So now I'm following the plan and watching it transform my Facebook ads. The best part? I know it's not a fluke. I can follow the system and get answers to all my marketing questions. No more guesswork. A plan that works. What could be better than that?

Video transcript: Hi, my name is Robertino. I write nonfiction books covering topics like diet Fitness, but also topics like self help and self development. And I want to give you a short testimonials about click testing for authors. So first I would like to say why I chose click testing for authors. To be quite honest, the reason why I chose click testing for honest was because I was completely frustrating in terms of marketing my books. I have published several books so far, but as for marketing, I was not successful, unfortunately. So I have tried many marketing channels but without great success. So click testing was more or less my last option. Second, I want to share my experience with click testing. It is a very different approach when it comes to creating the great ad that resonates with your reader. It takes about eight steps as far as I remember you need to take to arrive at Riteadd. This might take about seven to ten days or maybe a little bit longer, so you need to be a bit patient until you arrive at Riteadd. But it's worth waiting and it's worth working on it. So after taking these steps, I was able to create a click through rate with my ads of four to 5%, which is really awesome. So click testing for author definitely works. So if you are struggling to create traffic for your books, click testing will definitely help you create a great ad that resonates with your reader. So I highly recommend it to you. Thank you.

Video transcript: Hey, folks. My name is Ronnie Talent. I'm a non fiction writer from Charlotte, North Carolina. So I was a little bit hesitant before I got started with click testing. I think I watched the webinar maybe ten times over about two or three months before I actually pulled the trigger. So I'm in the marketing industry, and I had a bunch of experience in Facebook ads, but I'd never tried using them for the publishing business. This system is a fantastic way to test what is going to work and what's not going to work. I'm really, really glad that I did this. It taught me a lot about how tests should be run, and he has a really easy style to follow, which is important. It really taught me a lot. Thanks, Steve. And I'm really glad that I moved forward. Good luck to you all.

Video transcript: Hi, my name is Joshua James. I write science fiction thrillers. I decided to try out the ammo program because I've been a self published author since 2018, but been exclusively on Kindle Unlimited. And I really wanted to try and expand out of that revenue stream. So ammo seemed like the best way I saw to be able to do to have some success with direct selling. And honestly, I found it to be really good. Steve, I will say this for Steve is an excellent teacher. I think the program has a really nice balance of he gets a lot of the technical details, which I appreciate, like he really gets into the weeds, but he backs up constantly and gives you like, that 10,000 foot view of where you're at in the process. And, you know, at this point, I have gone through the whole program and I would say I probably have done like 50% of the work I need to do because there's a lot of little steps where Steve helps you do the bare bones. But, you know, you're going to have to go back and flesh this out, add to it, and continue to grow and improve over time. There's a lot of testing that you do that you need to need to iterate and iterate and iterate to improve. But having said that, having just gone through the program already, I am already turning a nice, tidy profit from the program, from all of the stuff that I put in place. And, you know, I have a lot of great assets. So I would say it's a pretty good deal. I know it's not the cheapest program out there, but the reason it's not the cheapest program out there is because you get good, real results from it. So it gets a thumbs up from me. It's been a really good program. It's totally done exactly what I wanted it to do. It helped me to diversify away from Kendall Unlimited and have a direct sales channel and income stream. And that revenue stream keeps growing. So thank you very much, Steve. And thank you very much, ammo.

Video transcript: Hello, I'm Annelie. I am a brand new author and self publisher. After getting laid off from a job that I'd had for ten years, at the end of last year, I kind of got, I guess, called into being a publisher or writing a book. So I literally just published my first full 30,000 and then some book. I did do a little booklet a few months ago just to kind of wet the, you know, get used to the whole idea, you know. And I wrote a little tour guidebook just for fun on my hometown of Oxford in England. Had some fun doing that. But so this is my 1st 30,000 word book that's just been published on Amazon. And I'm going through the whole thing of Amazon ads, Facebook ads. I'm going through a process of what you call it, an online course where they teach you all of this stuff. And while it's a really good program, actually, I've learned a lot. They are based on doing nothing but Facebook ads to get reviews and build a email list. And then, you know, once you've got a certain number of reviews, they go into the Amazon ads. So, you know, a lot of, a lot of students, not just me, but a lot of other students, you know, we struggle with getting the reviews and getting the people getting in front of readers. And so while I have not been on Facebook in a long time, so now I am. So while I've been on Facebook, I kept seeing Steve's ads, and I'm like, well, this is interesting. Let me kind of look and see what it was all about. So I watched his video, and I'm like, you know what? This is making kind of sense, because if you're testing, then, you know, you have a much better idea of what people want, as opposed to just randomly putting out a bunch of stuff that, who knows if people even like it or not. So I just finished doing the click testing series of ads, and it's amazing. I've got incredible results that I would have not even had any idea about. Some of it was really surprising what people liked, and it was stuff that I'm like, really? They like that? And blew my mind. Totally blew my mind. So I'm completely thrilled that this is working, for one thing. But it is so easy to follow. You listen to the video and you go through the steps and you run your ads, and then you go get your results, and then you run the next slide. Just, you just follow it and it works. And it is really, really simple to do. And I am looking forward very much so, to getting into the next set of classes that Steve has. I am, and I forgot to say, I'm in the nonfiction genre. A couple of different niches, although I don't really like that word. But anyway, a couple of different niches that I do. And my second book is almost ready to come out. So I will be following Steve's program for my second book. So if you're wondering if this is going to work for you, absolutely. And definitely try it. You won't regret it. Thanks to.

Video transcript: Hi, I'm David Clark. I write paranormal fantasy and paranormal fiction. I've been writing for close to ten years now. Why? I took a look at the ML program, to be honest. I saw Facebook ads about it and I checked in on it, and some of the authors that it talks about that have used the program in the past are ones that I follow. And I partnered Facebook groups and I've talked to them in the past related to their advice and, and everything. And so I decided to give it a look and wonder what was different about it. I've taken a bunch of other courses about mostly marketing, you know, Facebook ads and how to market your books. And all of them go to a certain level and they all basically say the same thing. Ammo is not one of those. Ammo goes deeper. You know, it gets more into the business side and business thinking and how you need to think about your marketing and your branding and the optimization, which is a key thing that none of the others cover. There's details in here and just the mindset it gives you of how to think about it that the others don't. The others. Here's turnkey. Do this, do this, do this. You know, throw a bunch of money out and, okay, here you're a millionaire. That's not, you know, Steve gives you the overall, you know, game plan, he gives you the tips, he gives you the tools, he gives you the mindset and, you know, helps you understand it's that constant optimization over time. You know, little, little change after little change. So it's definitely worth it. So if you're looking to step up your game beyond just okay, it's a hobby that you're doing, that you're trying to earn a little extra on, and you want to make it a career, you really do need to approach it like a small business. And that's what Steve really preaches more than what you see in any of the other courses out there, so this is definitely worth it.

Video transcript: Hey, my name is John, and our publishing brand sells nonfiction books in a variety of subjects. Joined ammo looking to really understand a bit more about the direct sales process so that we would not be as reliant on Amazon sales. It has been an excellent experience with the content in there, but in many, many courses over the years, but very few, if any, have been as thorough and really held your hand through some of the seemingly more technical aspects of setting up this sort of business, which truly is its own business, distinct from kind of selling on Amazon and these other retailers. And it is a lot of work, but they really, Steve does an excellent job breaking it down, constantly reminding you of the bigger picture and helping you, you know, see the end goal throughout the entire process. So you kind of have that in mind and, you know, not only telling you what to do, but making sure you understand why you're doing each of the steps. So, you know, highly recommend this program to anyone who's looking to get started in direct sales. You don't have any experience with that, be a self published author in the publishing business or anyone trying to sell books. I'd recommend you start here because so much of the groundwork has been laid out for you, so you don't have to reinvent the wheel, so to speak. So, as I said, would highly recommend it. Really enjoyed my time thus far with the course.

Video transcript: Hi, my name is Kathy O'Dell and I write under the pen name Elizabeth Rain. I write cozy paranormal mysteries, thrillers, young adult fantasy, and I joined version three in October of 2023. Trying to learn how to market and advertise Admiral is the real deal and it's become extremely helpful in teaching me how to test every aspect of new ads on a budget, because I can't. I've never been able to find a cheaper way to do it that are effective on Facebook. I especially like version four more so than I did version three, because I find it's much more straightforward and actionable in an increasingly difficult advertising market for indies. My advice is to follow it right from the beginning, step by step, and I think it works best for authors that have a series of maybe five books or more just to have something more to advertise. It's a wonderful program. I recommend it for everybody.

Video transcript: Hey, everyone. I'm Ziaz Diamadi. I'm the award winning fantasy author of the Stone and Sky series, classic style epic fantasy adventure series, very old school fantasy that apparently people still love, which is really exciting. But I'm doing a quick testimonial here for the click testing program that Steve Piper and his team has put together because the click testing program was something I'd seen a lot and I was really interested in doing because I haven't done a lot of ads yet, and ads has kind of been this, like, mysterious thing up here, just like in this space waiting for me to get to it. And I hadn't quite gotten to it yet, so I really wanted something very comprehensive, very structured, very, you know, step by step oriented. Teach me what I need to know and practical, because, you know, hey, I'm a veteran. I don't like to mess around. I like when the mission is in front of us. Let's go get it done right. So I really, really wanted something very practical and step by step to get going. And I got to tell you, this click testing course has been legit. I have found all sorts of great ads and combinations of ads that I've been able to put together from this course, and I'm really, really grateful for it. I really love the step by step nature. I really love the practical nature of it. I like that there's not this, like, you know, woo, woo, here it is. You know, it could be this way, it could be that way. No, these are the numbers. These are the results we're looking for. Let's go get them. And if we don't get them, then it's a loser. Let's move on and start again. I found a lot of really great winners out of this process, and I'm really grateful for it. So if you're a new author and you're looking forward to trying this out, I would suggest that if you're trying to learn ads, this is a great way to do it, really to make sure that you're getting started on the right foot. So I really like it. I'm very excited about what I've learned and what I'm walking away from with this program. So definitely check it out. Cheers. Bye.

Video transcript: Hi, I'm Doctor Kim west and for the last couple of decades I've been writing books, but I've been writing them for my counseling clients. So right now I have 27 books written and thought I should probably start marketing them to everyone else as the people that have used them have said their life transforming. So I saw the click testing for authors ad come through my feed and come through my feed and come through my feed. Good marketing by the way. And I clicked on it, started to watch and I have done different ads on marketing and this is the only one that I think has worked. I love this step by step that he takes us through. I have just finished the last of the testing and the ads that I have are clicking at over 12% for nine cents a click. I don't see how it could get much better than that. So I'm going to be starting to launch those ads this weekend. I'm super excited about it. And this is for one of the 27 books. Now I have a process that I will do with all of them. I'm about to join the version four so that I can I started a shopify store and I want to be able to sell directly and I love what he has shown us so far about bundling. So I'm publishing a book per month right now, and my next book I was going to do something kind of in a different genre than I have been publishing. But when I just even saw the ad for this, I realized now I need to publish another book that could create a series of four books that I can now bundle. So anyway, I'm really excited about joining the next phase. This was an amazingly wonderful, productive, successful course for me so far. So I can't imagine that the rest of it is going to be anything less than that. And I have finally begun to realize that I could become a professional author that supports herself with her books. So if you're thinking about joining, do it. It's so good. It is going to. It's better than anything else out there and it's really going to equip you to sell your books, get a name for yourself and start transforming lives.

Video transcript: Hello, I'm Michael Lindley. I write mystery and suspense novels and my more recent Hannah Alex Lowcountry mystery series has been a frequent number one series on Amazon, with over 10,005 star ratings at last count. I owe much of this success to my long running membership in Steve Piper's ammo programming and the fellow authors I've worked with, beginning back in 2021. At that time, I was exclusive to Amazon and heavily dependent on Kindle Unlimited. Using my new mo skills. In that first year, I was able to significantly ramp up my business, having months with over 3 million Ku page reads and revenue consistently over $20,000 per month at a very profitable ad spend. Then, in the spring of 2023, I made a key shift to direct selling versus Amazon exclusivity. Again, working with the ammo program and the insight from the many successful AM authors I've come to know and work with, this has truly been a game changer for my writing and publishing business. Over the past year, we've been able to dramatically scale. We had our best month ever in May of 24, with sales just shy of $40,000, again with a very good profit margin. Now, I must tell you, this was far from an easy overnight success. It takes a lot of hard work, patience, and fortitude. My current sales page is up to over 200 new iterations, but it's consistently converting now at over 25%, with leads going directly to a checkout page selling a four book bundle with an average order value of over $27. But I can tell you, if you have proven books and the desire to invest your time and money building a profitable writing and publishing career, I would encourage you to look seriously at the ammo program. The training is one of a kind. The networking with fellow authors is priceless. If you do the work, you will see very good return. Best of luck to you. I hope to see you inside the Mo program soon.

Video transcript: Hello, I'm Joslyn Chase. I write mysteries and thrillers, and I decided to join the click testing program because I felt I had reached a point where I was ready to start advertising, but I didn't want to waste a lot of time and money doing things that were not effective. So I was really glad to come across the click testing program because I feel like it takes ad creation from a shot in the dark and turns it into a well honed and targeted instrument that attracts the kind of readers that you're looking for and motivates them to act to buy your book. It's like saying goodbye to guesswork and hello to effective ads that act like a beacon to draw in your target audience. I'm looking forward to saving time, saving money, and eliminating a mountain of frustration. I'm so glad I found the CTA program, and I feel like I am much more securely positioned for success now. Thank you.

Video transcript: Hi. My name is Jacqueline Purdle. I am a nonfiction author of self help books and personal growth for adults and children. I've written multiple books already, and, well, what made me decide to actually do the click testing program? Well, I just want to be in charge, you know, I want to be in charge of marketing and ads, and I'm self published, and it's just really important for me to understand the business besides just writing books and publishing them. So I saw click testing, and I went for it, and I really like the course a lot. It's extremely legit and helpful. I learned a lot. I learned a lot about my, like, who are my customers, right? Like, how do I talk to my customers? What do I use in wording and pictures, you know, graphics and whatnot? Because what I thought is actually, the test came out to be very, very different. I had no idea that my customers or my readers think that way and to help them find my books if I speak their language and really serve them. Right. So it's a very professional course. And the advice I will give you, you know, it's like any author, really, it doesn't matter if you're self published or you go in with a publishing house, you have to learn the craft, right. Besides writing and publishing the books, you have to learn how to market, how to find your readers. And also, I love being in contact with my readers. Right. And click testing helps me how to find new readers and then also be in contact with them to understand how to talk to them. So my advice for you is to go for it and to really learn, because you'll be really surprised. And honestly, I came out of the course with a lot of new knowledge, a lot of understanding. However, also with a lot of questions. Now what? Right. I have these ads. I did the click testing. What now? And the good news about it is that I'm learning that there's other steps I can take, more programs that I can do with Amo and upgrade and get more help. So I'm really excited to learn more and more and more because it's really for the long term. I'm in it for the long run, and I love what I'm learning, and that's really, really cool. Anyway, thank you for this great program, and I'm really glad I purchased it, and I'm going for it.

Video transcript: Hi, my name is Justin Young. I'm an author of middle grade fiction and also nonfiction for grownups. I'm under a pen name, though, so if you search Justin Young, you probably won't find me on Amazon. But the reason I took this click testing course is because, well, first of all, Steve did a fantastic job of hitting on all of my pain points in the marketing. I'm deciding. I'm in the process of deciding to release a second edition of a couple of my books. And in the process, I've just felt lost in a cloud, a fog of all this information on how to sell your books online and how to be successful on KDP or whatever. If you're on this journey, you know what I'm talking about. And so I discussed with my wife about the investment. Look, this is a business for us. And we jumped in. So here's what I think about the program. Click testing is the most important skill that I needed for me at this point to cut through that fog of information. This is the most important skill I needed to develop in order to know how to find my audience, how to target my audience, how to know what my audience actually wants and what they will respond to, and marketing and ad and creating ads. Because having traffic find your book organically without marketing is what they call it, spitting in the wind, as they say. So what I would suggest, this is what you can expect. This is what advice I have. If you decide to, as you're thinking about whether or not you're going to join the click testing program, expect to be, expect to be surprised. Expect that not all of your ideas that you think will connect with your audience is going to connect with your audience. You will be surprised at what works and then what doesn't work. You'll be surprised at which demographic in your audience actually responds to your ads. You will be surprised at how excited you are to look at data sheets of numbers. For me, I got so excited to log in as many times as I could and see, okay, how the ads doing, what are they doing? You know, how are they ranking and what's doing better, what's not. That was, for me, was very exciting. That process was very exciting, and it didn't go fast enough. Like Facebook couldn't give me data fast enough. So which means you need to be, expect to be patient as the information comes in because you're going to want to start running right away. Expect to put in the work. It is going to take work and effort and brain power. So expect to put in the work and expect to put in the investment too. You will get sales. Well, I can only speak from my experience. I got sales from and again, this is a book that did great when it launched but then plateaued and collected digital dust on a digital bookshelf for eight years. But I got sales just by testing things. So that made me even more excited because I can now see the process and how it will work once everything is optimized to where it needs to be. So having that excitement for the potential that click testing your ads has. So any other advice? I don't. Let's keep this short and sweet. So good luck on deciding what you should do. And again, if you're anything like me who wants to turn your writing into a business or just really get generate income from your work, then this is a skill that you must have. The program is set up very simply. It's very clean, there's no clutter on the page. It's just very straightforward. All right, best of luck.

Video transcript: Hello. My name is Steve Patchin, and I write apocalyptic fiction. I joined ammo because I tried and tried and tried for a couple years to get an agent, and tried submitting through the process, the traditional process of publishing. And I realized the chances of that were basically zero in getting me anywhere that would be useful. So when I found ammo, it made sense. But I still didn't have enough books to put into the process. So what I did was I spent about a year and a half learning the system while I wrote enough books, finished off a series, and added a couple other books so that I would have enough to work through the ammo program and make it potentially profitable. And during that time, Steve managed to keep iterating ammo himself. And in so doing, in this version four, he has arrived at an absolutely excellent program that has levels of detail that I never considered before as he learned how to present this to us better and better over time. And I have now followed that program to the point where I have everything set up, I have my books in the system, I am advertising, and I'm making a go of it. Whether I will be profitable immediately or really soon, we still don't know. But the fact is, this process clearly works. It's clearly useful, and I think it's going to work out really well for me as we move forward. It's taken a long time to get to this point. It takes a lot of attention to detail and a lot of study and work to get it set up correctly. But I'm making sales, and I'm starting to do my iterations, as they highly recommend. So for you out there, who are authors who want to do this yourself and who want to find a good way of getting your books out to the public and actually getting people to read them and start selling them, ammo is an excellent start, and it could very well be, as I will see. I believe it could very well be more than just a start. It could be the ultimate answer to how a good author can make a good living off of writing novels or even nonfiction. Thank you.

Video transcript: Hi, my name is Maida and I'm an author on Amazon. I'm also an artist and a teacher and a mum and a wife. I've been writing books for Amazon for about 18 months and I felt like I needed a little bit more of a boost with sales. I tend to create medium content instructional books on how to draw because I'm an artist. So I've got a few different variations of those. I decided to, as I said, to join click testing because I wanted more of a lift up in the sales department. And I found that click testing was, let's face it, it is very complicated. I'm 61, I'm very savvy with computers and I still found this really difficult. I think the main thing is that the Facebook user experience changes all the time and that does tend to make things a little difficult. But having said that, once you get through the initial learning phase, it is very informative and it's very. It's really opened my eyes to how audiences think differently to the way I do and how I should be marketing to them, not to what I think. So, yeah, I think if you're, if you're reasonably savvy and you, you want to take your authority publishing work to the next level, then I think that this might be a good fit for you. Cheers. Thanks for listening.

Video transcript: Hi there. My name is Joey O'Connor and I'm the author of 22 books. The majority of all my books were published by traditional publishers. Early in my writing career, I wrote for youth, for college students, wrote a whole marriage humor series. But it's just been in the past ten years where I've made the shift from traditional publishing to self publishing. And in taking this big leap, I really wanted to have control over the overall process of my writing career because I've been a professional writer for over 30 years. So in that I really learned that I need new strategies for reaching my audience in building my, my mailing list, my processes, really taking control of my career in a much more strategic, results driven way. So when I learned about Steve Piper's click testing program, I began to research it. I asked a lot of questions and really found that this was the tool that I needed. I had done other Facebook marketing programs, notable ones, well known ones that were really complicated. Steve outlines a process that is very strategic, it's very focused, it, because Facebook ads, as you know, they do a lot of things. But Steve has done all the hardwired testing to make it so it's teachable, it's learnable, and he walks you through those, through those steps very specifically. And so I'm almost completed. I'm in my final test, number six, my stress test, and the results are coming in. But raising the question, is it legit, is it useful, is it helpful, is it thorough? It's professional, it's all of Those things and MOre. Steve says not to expect aNY resulTs or saLEs as yOU'rE GoINg thrOuGh the click testiNg process because THat's not the purpose is to generate sales. But I have had a number of both ebook print books and audiobooks sold in this very early stage of testing. So it's a really good program. So what advice Would I give to you as a writer, as a fellow author, as you're considering joining the program? Steve does not sell a lot of hopIum. He discourages people from taking a hold of his programs if they're not serious about their work. And I've been a professional writer for many, many years. But careers change and we need to learn new practices, new skills. And I have learned so much from Steve already. I'm looking forward to learning more. And so if you want to know, is it a legit program? By all means. Is it worth the investment? Absolutely. But it does take a lot of hard work and energy. I hope that you're extremely successful. I know I want to be. Thanks for listening bye now. Bye.

Video transcript: Hi, I'm Wes Philemon, first time author, write. End up writing a children's illustrated book here. Started last year and kind of finished it up here beginning of 2024. And I was kind of pivoting towards, you know, the marketing angle of, like, how do I get this book out, let people know about it and that sort of thing. I'm an engineer by background and by trade, and so marketing has basically been like a. Just some evil code word, right? It's like, I just. I was just really dreading the whole marketing aspect to try to get the word out there. I don't like self promotion, all that kind of stuff, which is really just didn't feel very good. So I've been searching a long ways about how do I promote, how do I get this thing out there? And I happened to see Steve Piper's click testing come through on, I think it was like an Instagram ad. I think I saw out there, and I've been looking at different programs and just trying to consider, like, what was, you know, trying to suss out what was legit and what worked and what doesn't work. There was just something about the program that just seemed like it was probably real. And I just did a little research, and some people were kind of saying the same things, that it was legit and real and it works. And so I decided to give it a try. And I'm so glad I did. It's converted me from somebody that's, like, really disliked the marketing angle of trying to figure out how to switch gears and market the book to somebody who actually really enjoys kind of, like, understanding how to talk about your book and find that audience. I found some great ads that I could run for my book that were just really performing just super well. So, yeah, I'm really impressed. I just really, you know, I appreciate the really analytical approach that he takes with the program, since that's my background as being, like I said, being an engineer and just kind of thinking in those terms and then having that approach really outlined and detailed to, like, really minutiae, fine grain details. It was awesome to kind of get that detail in there that was super easy to follow, easy to understand, and it just drove results. So I'm really happy with it. I'm going to move on to the next part of the program. But this first part was fantastic. So, yeah, if you're considering it and if you were like me, who somebody was like, I don't know, I don't want to do anything with marketing. It just doesn't. It's just I don't like it at all. I think this might change your mind. It was just great just to kind of have the guidance that he had throughout the whole process. Yeah, I would do it. I mean, it was totally worth it for me. So there you go.

Video transcript: Hello? Hello. This is Adria Peters. I'm an author. I write fiction. I write inspirational nonfiction. I write in anthologies. I've been traditionally published, self published, hybrid published, meaning where you go into it with the publisher, sort of 50 50. And the one thing that stays true is that you always need to advertise your books. You have to let people know who you are. You have to let people know what your content is. And they're really. When, you know, I'm no influencer. I don't have a presence. I'm also a shy author. It's funny, I'm not necessarily a shy person, but I am a shy author in terms of self promotion and feeling comfortable in that. I'm trying to get over it. And this is actually a great way for that because I'm actually putting my work forth and I'm showing the value. That's what click testing taught me, which is incredible. So not only was it sort of a kick to the butt, it was also a confidence boost and really empowering. I was telling a friend, you know, I just feel so totally empowered about what I'm putting out, that the advertisements reflect me and what the story's about, and they're a benefit of value to the reader, and that's what I care about most. So it's this wonderful convergence of being able to sell, advertise, you know, to advertise in hopes of sales, and also stay true to myself and. And who I am as an author and who I am as a person, which is, gosh, doesn't get much better than that. I rate the books so that they're read, and I need to advertise. So this program was fantastic. Very easy, clear. You definitely have to watch things a couple times. I'm always sort of pause and I go do it. But it's just step by step. It's so wonderfully put together. Very easy to follow. I'm totally signing up for the next portion of things to continue to expand my sales and my book sales, which is just so wonderful. So I'm eternally grateful to Steve and to the team for all the help that I've been provided in this journey. Amazing investment, and it's really fun. So good luck to all of you. I hope that you take the chance to own your authorship and own the product that you produced, which is your beautiful book or books. All right, take care, everyone. Thank you so much. Bye.

Video transcript: Hello. My name is Kevin Karela and I am a combat pilot, medevac jet pilot, and I'm also the author of Olivia's hope and the best selling Lincoln James Legacy series of action romance novels. I stumbled across the CTA, the click testing program of Steve Piper's not long ago on a cross country drive with my wife, and I was blown away by its claims and also backing up by specific numbers. I think that's probably what, what got my attention the most. So I wanted to give it a shot and jumped on it as soon as I got home. I split my time currently between opposite ends of the US, from Alaska to Florida and lots of airports in between. But it really doesn't matter where I'm at. This program can actually be worked and monitored from virtually anywhere you have an Internet connection. This morning I completed the image test and have started the add text test and I'm already convinced of the quality and the security, excuse me, the effectiveness of this program. And even better, Steve's videos are directions were so good, or they're so easy that they're easy enough for a caveman or even a guy like me from Alaska to follow, which I greatly appreciate. Click testing uncovered some very surprising results. Some of the ads that I really, really liked did terrible. And I would have been willing to spend a lot of money on those ads and I would have spent it probably for nothing. On the other hand, some ads that I wasn't really particularly fond of, but they met the criteria in the program. I put those out there and they did seven to ten times the minimum parameters requirements. Seven to ten times. I was. I was absolutely blown away. It was, it was. It was an eye opener. The end result is that I would have spent a lot of money on ads that I liked, but the buyers obviously didn't care for. Oh, by the way, I ceased all other ads while working on the click testing. And even so, I noticed that my book sales continued to go up even during the click testing. Not by a huge factor, but I did notice an increase, a definite increase. I absolutely feel like I'm on the right track and finding the highest and best use of my advertising dollars. And I look forward to also starting Steve's next program on direct author to reader sales. But at the end of the day, the biggest question in most people's minds at this point is, is it worth the price? And my answer is a resounding yes and many times more. I hope this helps. Thank you, Steve, and have a great one.

Video transcript: Hi, I'm author Tara Lytle and I write clean ya fantasy. I have six books published with additional books planned. I just started a new business called Scribbled Reads thanks to the advice of this program. For a long time I was at a loss on how to market my books. I had hired a marketer to help me with Amazon and Facebook ads with little results. I was spending more for the marketer than I was making sales. I have tried many different ad avenues and none of them have been successful. I kept seeing the ammo ad on Facebook and originally thought no way. But the persistence of the ad popping up made me rethink and after I recognized some of the authors advertised that were using the program, I decided it wouldnt hurt to try. I have followed the ammo program since version three and can tell you that version four is a major upgrade. Version four of the ammo program allows you to create your sales, stores and advertisements in a more logical and streamlined manner. Following the ammo program takes work and dedication, but I have confidence that as you put your mind to it and follow the steps that you will be profitable in your book business. Since starting this program, I made more money in one month than I ever did with the other marketing avenues I tried. I am hopeful for the future and I'm extremely grateful for the knowledge that this program has given me to help me be a success. Check it out, you won't regret it.

Video transcript: Hi there. I just wanted to take a shout out and talk about Steve's course ad clicking. I purchased the course last week and it's Tuesday now. I think I watched some of the training and started putting it into play right away, just like Steve said to do. And I've been running through the ad testing. I tell you what, Facebook used to be kind of intimidating and I've been doing Facebook ads for quite a few years for local businesses and different things, but I never really did any ad testing and I can see how this is just going to be a game changer. I'm on my fourth round of testing and getting ready to launch some image ads and I'm pretty excited about it. And I just decided to take the plunge and jump into Steve's upper level program where he teaches you how to build out your own store. I recently wrote a book that I put on Amazon and just realized Amazon kind of controls the thing. When I do send traffic to Amazon, every other freaking book out there is in the same page as mine. So I really don't have a chance to make a upsell or make any extra money. So to really have an make a business out of writing books and being an author, you have to have your own website. So I'm just about to take the plunge and do that. But I have to say, does click testing and being in Stevens or Steve's mentoring program where you can call in and we're going on a Zoom meeting and ask your questions, get them answered? The one I was on last week, he was on there personally, took the time, answered all my questions and this has been a great experience. I look forward to much more of the same. And I encourage you if you're an author or even if you want to market something and you want to advertise, I encourage you to get into this ad test to ad click testing and I don't think you'll, but you'll be disappointed at all. I'm really excited about it and I have to say my confidence in managing the Facebook ad platform has definitely gone up a hundredfold in just a few days. So jump on board. Hope I can see on the inside.

Video transcript: Hello everyone. My name is Theo. Some of you might know me as Theophilus Monroe. I write primarily urban fantasy, though I've been dipping my toe under the waters of christian thrillers and suspense as of late with a new pen name that I'm trying to launch, and hopefully with ammo and the wind I have at my back that will be more successful than what I've done in the past. I have been a successful six figure ku author for about five years with 80 some urban fantasy novels to my name. However, with the 80 some novels I have, even six figures was a little less satisfactory than what I'd hoped for. One of the things I've struggled with through the years was being able to scale up advertisement on the 60 to 90 day payout window that comes from Amazon. It's very difficult to do. And on top of that, I had an issue about six months ago when I'd had a pre order, roughly $1,000 worth of preorders, and Amazon's bots decided out of the blue that my book wasn't a book, and they shut down my preorder and I lost all of that money and all of the and several promotions that I'd had scheduled had to be cancelled. Some of them were not refundable. And so I resonated with Steve's story about how Amazon had not paid his royalties once, and with my entire family dependent on my book royalty income, I just wasn't entirely comfortable having all of my eggs in the Amazon basket. And so I started looking for other solutions. I came across ammo. I started with the version three and pretty quickly turned it profitable with about 3000 gross. I was struggling, though, to keep the finances in line. I don't like math, and so when ammo four came around, I binged through the program. I was probably able to do it a little more quickly since I've been through ammo three and the introduction of the Ledger of legends, despite the fact that, you know, when I see a spreadsheet, I roll my eyes just because I don't like spreadsheets. But this thing looks so super simple and super easy to use and I've started implementing it and I'm finally optimistic that I'm going to be able to scale up effectively because I have the numbers, because I don't like data. And thankfully, Steve is one of those data nerds who's been able to crunch the numbers and put in the codes on a spreadsheet so I don't have to sit down and do the math. And I've never met the man, but I love him for it. So I appreciate this. Amos, totally legit. It's not easy, it's hard work. But if you're serious about being an author and you want to do this the right way, you have to treat it like a business. And this is the most comprehensive, sensible, well researched and effective program I've come across. And I'm really optimistic about how this is going to pan out for me over the next few years and help me take my business and career to the next level. So if you're considering ammo, first, I'd like to say you need to expect that it's going to take work, because this is not, isn't a program where you sit down, you get a few tips and tricks, and you implement it, and you see quick money drop into your bank account. This is about building a strong foundation for a business that can grow over time, that can weather the highs and the lows of the book markets, the highs and the lows of whatever the ad platforms are doing. That can be discouraging to authors who don't see the big picture. But I'm very optimistic. This is a quality program. The videos are entertaining and insightful, and they're not too long. There are a lot of programs out there where you have to sit down and it seems like you go through an hour video and you learn two things. These are very information filled videos. They're not super short, but they're not super long. You can get through them all in one sitting, implement the thing you need to do and move on to the next part of the program and get through it. If you grin and bear it, and you keep the optimistic mindset that there is light at the end of this tunnel, that this will work, that this is a system that's proven itself for many authors, I believe you'll find success with ammo as well. And I'm looking forward to what the future holds for me and my career and some of my friends whom I've referred to.

Video transcript: Hi there, I am JK Franks. I write primarily. I write science fiction, and I'm happy to share my story of how ammo has helped transform my book sales success. I knew I had some relatively good books. They had a lot of reviews, several of them had hit number one in their genre. But I was struggling to make consistent sales and to reach what I considered my target audience. Most days I felt like I was just shooting in the dark, trying every marketing tactic I ran across. And like a lot of you, I was joined to a number of the more popular author marketing programs, and all of them have certain things to offer, but none of them were really giving me the tools that I needed for success. Same time, I was not happy with Kindle Unlimited, the payouts, the delays in payments, the restrictions, obviously, of not being able to sell your books everywhere you want it. So a few years ago, I made the decision to pull my books out of KU and almost simultaneously I came across the ammo program and it was recommended by a fellow author that I trusted very much. I found it to be just a game changing system specifically designed for people like me that were ready to treat their books as a business, to get serious about its success. And through Animo, I learned how to create a profitable direct sales channel. Finally, and to connect with those ideal readers. You do this through testing and optimization. You can hone in on exactly what your readers are looking for, what ads get them engaged, what offers make them buy. This is not going to be a program for everyone. You're really going to be building an online e commerce sales platform that takes tools, it takes money, it takes time. But if you believe in your product and you follow the lessons, it can reap very big rewards. Thanks to ammo, I've seen a significant increase in my book sales, multiple six figure years, in fact. And more importantly, I've built a loyal community of readers who love my work. The training, the support from ammo has been incredible, and I just can't recommend it highly enough. If you are an author looking to take control of your book success, I highly recommend mo give it a try. Trust me, it's worth it. You'll gain the skills and the confidence to build a thriving direct sales channel, and you'll reach your full potential as an author.

Video transcript: Hi, there. My name is Melanie Fine, and I write the Rocket Girls book series. It is a middle school reader. It's Nancy Drew, but with a science twist. It's about a girl who solves mysteries using science. And I've written four books in this series. There's actually three in the series, and one is a special holiday edition. It doesn't really propel the story forward. And I have to tell you that I purchased, I purchased Steve's click testing course. And it's interesting, I had a conversation with my mom, who is not the most encouraging person in the world, in December, and she said to me, why do you keep writing these books? They don't sell. And I said, well, you know, I really. And I purchased courses on marketing, and I've paid to be on people's lists, you know, to sell the book. I mean, these are not my ideal customers. I paid to get on these lists. I do this whole launch thing, and it doesn't really work for me because it's not real. And I said to my mom, I said, I don't know if they're any good or not. I don't, you know, they don't sell because no one knows about them. And maybe if people knew about them and they didn't like them, that's a different story. And she said, well, there's too much science in it. And I said, well, you know, again, there aren't people reading it. You're not really my target audience, middle school girls who love science. So I'm not sure if that's true or not. And she said, well, it is true, trust me. I said, okay, but why am I saying this? I'm saying this because for the first time, I've been writing these books since I think, 2016. Obviously, I'm not a very fast writer. I'm getting faster. But this is the first time using click testing, I used all the way to the end that I'm selling books. I've put in, when I've launched books, I put in Facebook ads, and I thought a certain thing would get people to buy the books. And I've been. And then I ran those ads without even thinking. So lost a lot of money. I've done a lot of things, sort of futzing around, trying to get people to read my books. And now, after click testing, I will tell you that I'm selling not a gargantuan amount, but I'm selling. My biggest day, I think, was on the weekend, was five books in one day. I've sold four books today. As I say, that's not a huge number, but a difference between selling one book every other month. I mean, if people don't know about your book, you can't buy it. And so Steve's method really works. And being a scientist, a science teacher, as you could probably tell, I'm a teacher. It makes so much sense to test things one at a time and get the best converting ads. So I'm so excited about this. I'm actually going to upgrade and take his ammo course as well so I can make more money and market my books better because I purchased the self publishing school. I mean, all these people are really good people, but they don't haven't really. Maybe my genre of kids books is just unique, that I can't just get on a list and people will be interested in these books. It's a very targeted audience. And maybe my mom's right, maybe there aren't enough people who care about it. Or maybe it's just getting in front of the right people. So I feel for the first time in a long time that I'm actually getting my book in front of people who care about it. Even the comments on the ads, these are the people who get it. These are the people who get it. And so I'm just really happy, so happy about it. And I really encourage you, if you really want to sell books, you need to find the trigger, the hook that's going to get people to buy your books. And then you hope you also write a good book so that when they buy it, they're thrilled and want to buy the next one in the series, etcetera. So I've actually spoken a lot in this video, but take my word for it or not try it out. It's really helped me get my books out there. Become known. Have a great day.